Weekend Report - 'Spy' Eyes $30M Weekend

by Keith Simanton

June 7, 2015

[UPDATED] Writer/director Paul Feig, Melissa McCarthy, and a cache of great, supporting actors helped pull the extremely funny and well-reviewed Spy ahead of its early challenger, Insidious 3, for a $30M win. That wasn't a sure thing as the third installment in the Insidious series, which ended up with $23M for the weekend, in 3,002 venues, took an early, if slight, Friday lead over Spy. That's not unusual as horror fans tend to show up early to support their films, so on Saturday, Insidious 3 was a nose ahead with $10.4M versus $10.3M for the secret agent spoof. But, coming around the Saturday bend, Spy surged ahead for a dominant, American Pharoah-like finish.

Coming in 2nd place was Dwayne 'The Rock' Johnson and San Andreas with $26.4M and a not-unreasonable -52% drop from its hefty $54.5M last weekend. Its domestic cume is perched to break $100M sometime today.

Entourage, which was so buried under negative reviews labeling the film "misogynist" you had to wonder if critics had *seen* the original HBO show, sputtered to a weak $10.5M on 3,100 screens and a disappointing fourth place. Added to its Wednesday and Thursday cash the film has grossed $17.8M domestically for the 5-day period. Perhaps word-of-mouth—it has an A- on CinemaScore—will keep it afloat over the week.

Insidious 3 will likely have another in its series as the film opened well internationally. It made $14.3M in 42 territories including Russia, Malaysia and the Phillipines. It has yet to open in large territories such as Mexico (6/19), Germany (7/2), France (7/8), and South Korea (7/9).

Poor Aloha took it on the chin again, dropping -65% for a $3.3M weekend and 9th place.

Love and Mercy, the Brian Wilson biopic, did well on 483 screens, earning an estimated $2.2M, for a respectable per screen average of $4.6K (much better than Entourage's $3.3K per screen).

Avengers: Age of Ultron with $1.348B passed Harry Potter and the Deathly Hallows Part 2 to become the 5th highest grossing film of all-time, globally. Next up is Furious 7 and its $1.51B worldwide gross. Ultron has yet to open in Japan, which it does on July 4. So far Ultron top territories have been China ($233.6M), Korea ($82.2M), the UK ($72.8M) and Mexico ($50.4M).

That might help Disney feel a little better about the lackluster performance of Tomorrowland which took another -50% drop for a $7.022M weekend and 7th place. That puts the Brad Bird film at $76.2M domestically, with a worldwide cume of $169.7M.

Internationally, the aca-pocalypse battle continued as Mad Max: Fury Road crossed $300M in worldwide box office on Saturday while Pitch Perfect 2 crossed $250M today.

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Last Weekend
'San Andreas' Rocks With $53M

This Weekend in Past Years:
• 2014 - 'Stars' Align for 'Fault,' Cruise Misses with 'Edge'
• 2013 - 'Purge' Kills, 'Fast' Reaches $200 Million
• 2012 - 'Madagascar' Breaks Out, 'Prometheus' Catches Fire
• 2011 - 'Super 8' Checks In at Top Spot
• 2010 - 'Karate Kid' Kick-Starts the Summer, 'A-Team' B-Listed
• 2009 - 'Hangover' Gets High, 'Up' Hangs On
• 2007 - 'Thirteen' Less Than 'Twelve,' 'Eleven'
• 2006 - Pixar Manufactures Seventh Smash with 'Cars'
• 2005 - 'Mr. and Mrs. Smith' Honeymoons at the Top

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