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Animation 2012


Movie Summary
The Lorax

Madagascar 3

Brave

Ice Age: Continental Drift
GenreAnimationAnimationAnimationAnimation
StudioUniversalParamount (DreamWorks)Buena VistaFox
Release DateMarch 2, 2012June 8, 2012June 22, 2012July 13, 2012
Domestic Gross$214,030,500$216,391,482$237,283,207$161,321,843
Production Budget$70 million$145 million$185 million$95 million
Running Time1 hr. 35 min.1 hr. 33 min.1 hr. 40 min.1 hr. 34 min.
MPAA RatingPGPGPGPG
MPAA Reasonbrief mild language.some mild action and rude humor.some scary action and rude humor.mild rude humor and action/peril.
 

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Domestic SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Total Gross$214,030,500$216,391,482$237,283,207$161,321,843
Opening Weekend*$70,217,070$60,316,738$66,323,594$46,629,259
Theaters3,7294,2584,1643,881
Average$18,830$14,166$15,928$12,015
Opening % of Total32.8%27.9%28.0%28.9%
Second Weekend Drop-44.7%-43.5%-48.6%-56.2%
Widest Release3,7694,2634,1643,886
Close DateJuly 26, 2012October 18, 2012January 17, 2013February 7, 2013
In Release147 days / 21 weeks133 days / 19 weeks210 days / 30 weeks210 days / 30 weeks
*Note: If a movie opened in limited release and later went wide, data from the first wide weekend of release is used.
 
Worldwide SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Worldwide Gross$348,840,316$746,921,274$540,437,063$877,244,782
Foreign Gross$134,809,816$530,529,792$303,153,856$715,922,939
Foreign % of Worldwide38.6%71.0%56.1%81.6%
Domestic Gross$214,030,500$216,391,482$237,283,207$161,321,843
Domestic % of Worldwide61.4%29.0%43.9%18.4%
 
People SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Composer: John Powell#7--#17
 
Genres & FranchisesThe LoraxMadagascar 3BraveIce Age: Continental Drift
Genre: 3D#67#66#53#100
Genre: Animation#36#34#27#63
Genre: Animation - Computer#33#31#26#57
Showdown: Animation 2012#3#2#1#4
Showdown: June Animation (2012-2014)-#3#2-
 
Chart RankingsThe LoraxMadagascar 3BraveIce Age: Continental Drift
Worldwide Yearly 2012#22#8#13#5
Yearly (Wide) 2012#11#10#8#16
Yearly 2012#11#10#8#16
Yearly Opening Weekends (Wide) 2012#7#10#8#17
Yearly Opening Weekends 2012#7#10#8#17
Yearly PG Rated 2012#3#2#1#5
All Time Domestic#174#170#133#311
All Time Worldwide#361#94#177#57
Worldwide Openings-#112-#126
Foreign Opening Weekends-#94-#90
Opening Weeks#165#158#117#239
Opening Day Gross#230#173#127#256
Single Day Gross#231#503#398#975
Single Day Friday Gross#274#195#131#303
Single Day Saturday Gross#90#194#175#380
Single Day Sunday Gross#113#188#169-
Theater Averages - Wide Opening Weekends#126-#183-
Opening Weekends#114#158#133#261
Opening Weekends - June-#19#15-
Opening Weekends - Summer-#92#76#158
Top 10-Day Grosses#148-#123-
Top 3-Day Grosses#114#151#131#250
Top 4-Day Grosses#137-#130-
Top 7-Day Grosses#177#168#124-
Top 9-Day Grosses#149-#122-
Top 5-Day Grosses#158#171#129-
Most Weekends at #1 (non-consecutive)#259#260--
Consecutive Weekends At #1#255#256--
Independence Day Weekends-#143#53-
Second Weekends#94#131#130-
Third Weekends#87#138#140-
Fourth Weekends#125#168#196-
Smallest Drops, 3,000+ theaters (Super-Saturation)#377#345#493#741
Smallest Drops, 2,500+ theaters (Saturation)#738#686#968#1375
Smallest Drops, 2,000+ theaters (Very Wide)#1060#988#1360#1905
Smallest Drops, All Wide Releases#2469#2340#2923#3783
Rated G and PG#62#60#49#107
Rated PG#52#50#42#89
Rated PG, Opening Weekends#22#34#30#61
Rated G and PG, Opening Weekends#25#40#33#71
Widest Releases#235#34#54#177
Widest Opening Releases#240#31#50#168
Widest PG Rated Openings#88#9#12#58
Widest PG Rated Releases#81#10#14#62
Fastest to $100 million#152#163#124#266
Fastest to $150 million#144#145#119#258
Fastest to $200 million#154#139#116-
Slowest to $100 million#538#527#566#424
Slowest to $200 million#41#56#79-
Opening Weeks Adjusted#232#234#167#327
Single Day Friday Gross Adjusted-#261#183-
Single Day Saturday Gross Adjusted#104#271#238-
Opening Weekends Adjusted - June-#38#30-
Opening Weekends Adjusted#146#227#182#349
Opening Weekends Adjusted - Summer-#143#114-
Second Weekends Adjusted#146-#195-
Rated G and PG Adjusted#159#160#139-
Rated PG Adjusted#116#117#97#179
Rated PG, Opening Weekends Adjusted#26#47#35#75
Rated G and PG, Opening Weekends Adjusted#33#57#44#94
 
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