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Animation 2012


Movie Summary
The Lorax

Madagascar 3

Brave

Ice Age: Continental Drift
GenreAnimationAnimationAnimationAnimation
StudioUniversalParamount (DreamWorks)Buena VistaFox
Release DateMarch 2, 2012June 8, 2012June 22, 2012July 13, 2012
Domestic Gross$214,030,500$216,391,482$237,283,207$161,321,843
Production Budget$70 million$145 million$185 million$95 million
Running Time1 hr. 35 min.1 hr. 33 min.1 hr. 40 min.1 hr. 34 min.
MPAA RatingPGPGPGPG
MPAA Reasonbrief mild language.some mild action and rude humor.some scary action and rude humor.mild rude humor and action/peril.
 

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Domestic SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Total Gross$214,030,500$216,391,482$237,283,207$161,321,843
Opening Weekend*$70,217,070$60,316,738$66,323,594$46,629,259
Theaters3,7294,2584,1643,881
Average$18,830$14,166$15,928$12,015
Opening % of Total32.8%27.9%28.0%28.9%
Second Weekend Drop-44.7%-43.5%-48.6%-56.2%
Widest Release3,7694,2634,1643,886
Close DateJuly 26, 2012October 18, 2012January 17, 2013February 7, 2013
In Release147 days / 21 weeks133 days / 19 weeks210 days / 30 weeks210 days / 30 weeks
*Note: If a movie opened in limited release and later went wide, data from the first wide weekend of release is used.
 
Worldwide SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Worldwide Gross$348,840,316$746,921,274$540,437,063$877,244,782
Foreign Gross$134,809,816$530,529,792$303,153,856$715,922,939
Foreign % of Worldwide38.6%71.0%56.1%81.6%
Domestic Gross$214,030,500$216,391,482$237,283,207$161,321,843
Domestic % of Worldwide61.4%29.0%43.9%18.4%
 
People SummaryThe LoraxMadagascar 3BraveIce Age: Continental Drift
Composer: John Powell#7--#17
 
Genres & FranchisesThe LoraxMadagascar 3BraveIce Age: Continental Drift
Genre: 3D#68#67#55#103
Genre: Animation#36#34#28#65
Genre: Animation - Computer#33#31#27#59
Showdown: Animation 2012#3#2#1#4
Showdown: June Animation (2012-2014)-#3#2-
 
Chart RankingsThe LoraxMadagascar 3BraveIce Age: Continental Drift
Worldwide Yearly 2012#22#8#13#5
Yearly (Wide) 2012#11#10#8#16
Yearly 2012#11#10#8#16
Yearly Opening Weekends (Wide) 2012#7#10#8#17
Yearly Opening Weekends 2012#7#10#8#17
Yearly PG Rated 2012#3#2#1#5
All Time Domestic#175#171#135#315
All Time Worldwide#366#97#178#58
Worldwide Openings-#113-#127
Foreign Opening Weekends-#94-#90
Opening Weeks#166#159#118#240
Opening Day Gross#231#174#128#257
Single Day Gross#231#504#399#981
Single Day Friday Gross#275#196#132#305
Single Day Saturday Gross#90#194#175#382
Single Day Sunday Gross#113#189#170-
Theater Averages - Wide Opening Weekends#126-#184-
Opening Weekends#114#159#134#262
Opening Weekends - June-#19#15-
Opening Weekends - Summer-#92#76#158
Top 10-Day Grosses#149-#124-
Top 3-Day Grosses#114#152#132#251
Top 4-Day Grosses#138-#131-
Top 7-Day Grosses#178#169#125-
Top 9-Day Grosses#150-#123-
Top 5-Day Grosses#159#172#130-
Most Weekends at #1 (non-consecutive)#261#262--
Consecutive Weekends At #1#257#258--
Independence Day Weekends-#143#53-
Second Weekends#95#132#131-
Third Weekends#88#139#141-
Fourth Weekends#126#170#198-
Smallest Drops, 3,000+ theaters (Super-Saturation)#384#352#500#750
Smallest Drops, 2,500+ theaters (Saturation)#747#695#980#1391
Smallest Drops, 2,000+ theaters (Very Wide)#1070#998#1373#1922
Smallest Drops, All Wide Releases#2485#2356#2942#3806
Rated G and PG#62#60#50#110
Rated PG#52#50#43#92
Rated PG, Opening Weekends#22#34#30#61
Rated G and PG, Opening Weekends#25#40#33#71
Widest Releases#240#35#56#180
Widest Opening Releases#245#32#51#171
Widest PG Rated Openings#90#10#13#60
Widest PG Rated Releases#83#11#15#64
Fastest to $100 million#153#164#125#268
Fastest to $150 million#145#146#120#263
Fastest to $200 million#155#140#117-
Slowest to $100 million#543#532#571#428
Slowest to $200 million#43#58#81-
Opening Weeks Adjusted#233#235#167#328
Single Day Friday Gross Adjusted-#262#184-
Single Day Saturday Gross Adjusted#104#271#238-
Opening Weekends Adjusted - June-#38#30-
Opening Weekends Adjusted#146#228#182#350
Opening Weekends Adjusted - Summer-#143#114-
Second Weekends Adjusted#147-#196-
Rated G and PG Adjusted#160#161#140-
Rated PG Adjusted#117#118#98#180
Rated PG, Opening Weekends Adjusted#26#47#35#75
Rated G and PG, Opening Weekends Adjusted#33#57#44#94
 
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