The Obama Effect

A serious health scare ignites John Thomas, an insurance salesman in his 50s, to take a closer look at his life. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and familial relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John's son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. John neglects to support his daughter, Tamika, at a crucial moment in her life, as she has recently fallen in love and become engaged to be married. John faces additional discord with his other son, Jamel, an up-and-coming boxer, who gets mixed up with a shady manager, Slim, as he rises toward a professional boxing career. Joshua, John's recently-paroled brother, also struggles as he attempts to find work in a tough economy and to maintain his new marriage. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.


Domestic (100%)
Summary Details
DistributorArc Entertainment
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25 theaters
Running Time1 hr 25 min
GenresComedy Drama
In Release172 days/24 weeks
Widest Release25 theaters
DateDOW RankDaily %± YD %± LW TheatersAvgTo DateDay
Jul 13, 2012Friday31$52,922--25$2,116$52,9221
Jul 14, 2012Saturday37$18,174-65.7%-25$726$71,0962
Jul 15, 2012Sunday36$12,800-29.6%-25$512$83,8963
Jul 16, 2012Monday34$4,251-66.8%-25$170$88,1474
Jul 17, 2012Tuesday35$3,414-19.7%-25$136$91,5615
Jul 18, 2012Wednesday36$2,886-15.5%-25$115$94,4476
Jul 19, 2012Thursday38$2,392-17.1%-25$95$96,8397
Jul 20, 2012Friday40$2,258-5.6%-95.7%21$107$99,0978
Jul 21, 2012Saturday40$2,591+14.7%-85.7%21$123$101,6889
Jul 22, 2012Sunday40$2,273-12.3%-82.2%21$108$103,96110
Jul 23, 2012Monday37$860-62.2%-79.8%21$40$104,82111
Jul 24, 2012Tuesday37$1,031+19.9%-69.8%21$49$105,85212
Jul 25, 2012Wednesday38$1,320+28%-54.3%21$62$107,17213
Jul 26, 2012Thursday37$1,426+8%-40.4%21$67$108,59814
Jul 27, 2012Friday39$684-52%-69.7%2$342$109,28215
Jul 28, 2012Saturday39$524-23.4%-79.8%2$262$109,80616
Jul 29, 2012Sunday39$445-15.1%-80.4%2$222$110,25117
Jul 30, 2012Monday37$155-65.2%-82%2$77$110,40618
Jul 31, 2012Tuesday38$145-6.5%-85.9%2$72$110,55119
Aug 1, 2012Wednesday36$184+26.9%-86.1%2$92$110,73520
Aug 2, 2012Thursday36$169-8.2%-88.1%2$84$110,90421