Coyote County Loser

In the lonely American Southwest, life is slow for the desert inhabitants of Coyote County. Although it reflects the diversity and pride of the Coyote County residents, local talk radio station K-RAP struggles financially, withering like a tumbleweed on its way to oblivion. Meanwhile, a rising radio personality from Los Angeles reluctantly drives through the hot desert toward Coyote County. His name is Jack Proctor. Upon visiting K-RAP, Jack meets the motley crew that works to keep the place running. These odd but charming individuals are a snapshot representation of the population living in this desert region. Jack meets Mr. Sanchez, the "maintenance engineer" and host of a "fix it" show; Raymond, the former-military accountant and host of an alien and paranormal phenomena talk show; Doyle, the sound engineer and host of a technology "geek" show; Mrs. Hopps, host of a cooking show and owner of a local café where everyone loves to eat and hang out; and Lauren, the assistant station manager, who until now has been the star of K-RAP with her "Heart Smart" show receiving the highest ratings. She is the most respected member of the crew, constantly aiding other hosts in improving their content. Lauren is less than thrilled about the big-city hotshot coming to try and fix their problems. She feels threatened and does little to hide her dislike for Jack. The ratings begin to show that their on-air skirmishing - taking shots at one another on their respective "relationship advice" talk shows - is drawing interest to the radio station. During one of their off-air battles, Lauren questions Jack's ability to counsel people regarding love and romance. Jack accepts the challenge and goes a step further to prove his point, claiming that he can help the biggest loser in the county to find real love. He initiates an on-air publicity stunt, asking for applicants from all over Coyote County who think they are the biggest loser and least likely to find love. Too prove that he, not Lauren, understands what true love is, Jack will help the loser woo any woman in Coyote County. Applications pour in to K-RAP from men trying to prove that they are the biggest loser and in need of Jack's love advice to find a mate. A loser is chosen who stands out above the rest as the least likely to attract and charm a woman - Lyle Grincher. Jack then begins counseling the Loser on air and ratings increase further. The radio station is now back in the black with the highest number of listeners ever. However tension also increases between Jack and Lauren. Plot thickens, stakes rise and metaphors get mixed when the audience discovers that Jack's advice is working too well, and the woman that the Loser has chosen to woo is none other than Lauren. Before this romantic battle-of-the-sexes is over, Jack and Lauren will learn what being a winner and loser really means, and more importantly, realize that true love is selfless love.


Domestic (100%)
Summary Details
DistributorRoebuck Media
See full company information
1 theaters
Running Time1 hr 32 min
GenresComedy Drama Romance
In Release287 days/41 weeks
Widest Release2 theaters
DateDOW RankDaily %± YD %± LW TheatersAvgTo DateDay
Jan 8, 2009Thursday45$750--1$750$750-
Feb 17, 2009Tuesday41$2,440--1$2,440$3,190-
Mar 20, 2009Friday46$3,028--1$3,028$6,2181
Mar 21, 2009Saturday51$818-73%-1$818$7,0362
Mar 22, 2009Sunday52$878+7.3%-1$878$7,9143
Mar 23, 2009Monday46$424-51.7%-1$424$8,3384
Mar 24, 2009Tuesday45$1,108+161.3%-1$1,108$9,4465
Mar 25, 2009Wednesday46$816-26.4%-1$816$10,2626
Mar 26, 2009Thursday45$1,392+70.6%-1$1,392$11,6547
Apr 3, 2009Friday49$358--1$358$12,01215
Apr 4, 2009Saturday49$454+26.8%-1$454$12,46616
Apr 5, 2009Sunday49$262-42.3%-1$262$12,72817
Apr 6, 2009Monday46$190-27.5%-1$190$12,91818
Apr 7, 2009Tuesday45$296+55.8%-1$296$13,21419
Apr 8, 2009Wednesday43$498+68.2%-1$498$13,71220
Apr 9, 2009Thursday43$488-2%-1$488$14,20021
Apr 17, 2009Friday46$863--1$863$15,06329
Apr 18, 2009Saturday49$303-64.9%-1$303$15,36630
Apr 19, 2009Sunday48$325+7.3%-1$325$15,69131
Apr 20, 2009Monday45$142-56.3%-1$142$15,83332
Apr 21, 2009Tuesday44$157+10.6%-1$157$15,99033
Apr 22, 2009Wednesday46$108-31.2%-1$108$16,09834
Apr 23, 2009Thursday46$148+37%-1$148$16,24635
Apr 24, 2009Friday41$1,473+895.3%+70.7%2$736$17,71936
Apr 25, 2009Saturday44$402-72.7%+32.7%2$201$18,12137
Apr 26, 2009Sunday44$345-14.2%+6.2%2$172$18,46638
Apr 27, 2009Monday41$181-47.5%+27.5%2$90$18,64739
Apr 28, 2009Tuesday42$166-8.3%+5.7%2$83$18,81340
Apr 29, 2009Wednesday41$191+15.1%+76.9%2$95$19,00441
Apr 30, 2009Thursday41$390+104.2%+163.5%2$195$19,39442
May 8, 2009Friday40$1,488--1$1,488$20,88250
May 9, 2009Saturday45$110-92.6%-1$110$20,99251
May 10, 2009Sunday46$89-19.1%-1$89$21,08152
May 11, 2009Monday42$183+105.6%-1$183$21,26453
May 12, 2009Tuesday42$101-44.8%-1$101$21,36554
May 13, 2009Wednesday42$137+35.6%-1$137$21,50255
May 15, 2009Friday41$1,771-+19%1$1,771$23,27357
May 16, 2009Saturday42$390-78%+254.5%1$390$23,66358
May 17, 2009Sunday42$160-59%+79.8%1$160$23,82359
May 18, 2009Monday39$152-5%-16.9%1$152$23,97560
May 19, 2009Tuesday39$105-30.9%+4%1$105$24,08061
May 20, 2009Wednesday39$157+49.5%+14.6%1$157$24,23762
May 21, 2009Thursday40$138-12.1%-1$138$24,37563