The Lorax

A 12-year-old boy searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Summary Details
DistributorUnited International Pictures (UIP)
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Opening$23,684
12 theaters
Budget$70,000,000
Release DateMar 30, 2012
MPAAPG
Running Time1 hr 26 min
GenresAdventure Animation Comedy Drama Family Fantasy Musical
In Release277 days/39 weeks
Widest Release12 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Mar 30-Apr 14$23,684-12-$1,973$23,6841
Apr 6-82$17,991-24%11-1$1,635$60,5062
Apr 13-154$12,052-33%11-$1,095$82,5843
Apr 20-226$5,869-51.3%9-2$652$91,2204
Apr 27-293$8,016+36.6%4-5$2,004$100,4225
May 4-65$3,390-57.7%4-$847$108,0056
May 11-135$6,320+86.4%5+1$1,264$114,7967
May 18-206$2,318-63.3%4-1$579$118,7688
May 25-278$1,995-13.9%4-$498$121,1919
Jun 1-311$548-72.5%11+7$49$122,21810
Jun 8-1010$2,216+304.4%4-7$554$120,56611
Jun 15-1717$23-99%1-3$23$121,51412
Jun 22-2417$51+121.7%1-$51$121,56613
Jun 29-Jul 118$124+143.1%1-$124$121,72614