The Help

An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.

Summary Details
DistributorWalt Disney Studios Motion Pictures
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Opening$83,821
18 theaters
Budget$25,000,000
Release DateJan 12, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release355 days/50 weeks
Widest Release21 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jan 12-158$83,821-18-$4,656$88,8171
Jan 19-2211$53,500-36.2%21+3$2,547$179,4862
Jan 26-2915$22,960-57.1%15-6$1,530$227,3623
Feb 9-1218$11,560-12-$963$291,0545
Feb 16-1921$9,150-20.8%11-1$831$312,0526
Feb 23-2622$16,403+79.3%18+7$911$335,5877
Mar 1-426$6,124-62.7%11-7$556$345,2898
Mar 8-1124$7,658+25%11-$696$357,8349
Mar 15-1830$2,285-70.2%2-9$1,142$363,82110
Mar 22-2530$3,191+39.6%4+2$797$368,28211
Mar 29-Apr 138$391-87.7%1-3$391$369,57512
Apr 5-837$1,073+174.4%3+2$357$367,96913
Apr 12-1545$140-87%1-2$140$368,27714