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John Travolta

John TravoltaJerry BruckheimerMichael Bay

Mike MyersMarlon Brando

Roland Emmerich

The Phantom Menace plummeted 56.9% on its second day, giving it a two-day total of $40,850,267. This drop was considerably greater than expected and calls into question whether demand and word-of-mouth are strong enough to beat The Lost World's opening weekend record of $72.1 million. Worst case scenario appears to be the following: A 50% rise on Friday to $18.5 million, another 50% rise to $27 on Saturday, and then a 30% drop to $19.5 on Sunday, for a weekend tally of $65 million.

I haven't discussed this on the site yet, because I'm not one to contribute to the overkill of hype, and because it has been obvious from the get-go that this picture will pretty much sell out on its opening weekend.George Lucas

And I'm beginning to think that I'm the only one who cares. I'm talking about A Midsummer Night's Dream, of course. This may well be a case where I let my desire to see the picture cloud my judgment of its box office potential. For despite the lavish theater displays and tantalizing trailers, the picture is shaping up to be a non-event.

Keanu Reeves is the biggest mover this week, as The Matrix is now certain to make at least $150 million. Reeves' worth has more than doubled since the picture's release.