'Avengers: Endgame' Tops $2 Billion Globally, En Route to Dominant Second Weekend
by Brad Brevet
May 5, 2019
In just twelve days of global release Avengers: Endgame is already the second largest worldwide release of all-time, topping $2 billion globally and delivering over $619 million at the domestic box office. Lost in its wake, the weekend's three new wide releases were led by the Screen Gems thriller The Intruder while Lionsgate's Long Shot and STX's animated feature UglyDolls finished the weekend on the lower end of expectations.
With an estimated $145.8 million, Avengers: Endgame came up just a bit shy of the record $149.2 million second weekend for Star Wars: The Force Awakens, but this may be an example of Disney being just a bit cautious. Tomorrow may reveal the film was able to top the record mark set by Force Awakens once weekend actuals are released, but even without that record Endgame has now grossed nearly $620 million at the domestic box office, already ranking as the ninth largest domestic release of all-time after just ten days in theaters. Just how high it will climb remains difficult to nail down, but a domestic gross topping $900 million seems like an extreme possibility.
Internationally, Endgame added over $282 million for an overseas cume that now stands at $1.569 billion and a global total reaching $2.188 billion, making it the second largest global release of all-time, trailing Avatar by $600 million. As for that total, Endgame topped $2 billion worldwide in its eleventh day of release, a total Avatar reached after 47 days.
Endgame's top international market remains China where the film has now grossed over $575 million followed by the UK ($89.9m), Korea ($82.1m), Mexico ($61.6m), Brazil ($56.3m), India ($51.8m), Germany ($47.4m), Australia ($46.2m), France ($43.1m), Japan ($34.4m), Indonesia ($30.9m), Italy ($29.0m), Philippines ($28.7m), Spain ($24.9m), Hong Kong ($23.1m), Taiwan ($22.5m) and Thailand ($22.5m). Not included in those numbers is the film's $32.6 million seven day opening in Russia where it began playing on Monday and has already become the sixth largest release in the market of all-time.
In the runner-up position we find Sony's release of the Screen Gems thriller The Intruder, which delivered an estimated $11 million from 2,222 locations. The film received a "B-" CinemaScore from opening day audiences while playing to a weekend crowd that was 53% female and 68% of the overall audience was aged 25 or older. The film outperformed the studio's $9 million expectations and came in a bit higher than Mojo's pre-release forecast.
Lionsgate's release of Long Shot came in on the lower end of expectations, delivering an estimated $10 million debut and a third place finish. The film was the best reviewed title among new releases, but audiences wither weren't all that interested, or Endgame was too much of a juggernaut or perhaps there was just too much of a crossover among the weekend's new offerings, all of which skewed female with Long Shot playing to a crowd that was 56% female while 68% of the opening weekend audience was aged 35 or older. The film received a so-so "B" CinemaScore and will hope to receive some solid word of mouth as it heads into its second weekend, though the competition looking ahead doesn't get much easier.
Internationally, Long Shot opened in 22 markets with an estimated $3.3 million with the UK leading the way with an estimated $1 million, ranking #2 in the market. Looking ahead, the film will open in France, Belgium and Spain in two weeks followed by releases in Finland (Jun 7), Netherlands (Jun 13), Brazil (Jun 20), Germany (Jun 20), Russia (Jun 27) and South Korea (Jul 17).
Struggling in its debut, STX's UglyDolls took in an estimated $8.5 million from 3,652 theaters for a soft, $2,330 per theater average. The animated feature received a "B+" CinemaScore from the opening day crowd while the full weekend played to an audience that was 64% female. The film's performance is just behind the $8.9 million debut for My Little Pony back in October 2017 and that film went on to gross $21.8 million domestically and just over $60 million globally. The difference between the two films, however, is UglyDolls carries a production budget of a reported $45 million (though Deadline.com is reporting a budget closer to $53 million), which, while small, is considerable when compared to the just $6.5 million for My Little Pony.
Heading into release, UglyDolls had over 100 promotional partners, including McDonald's, Walmart, Hasbro, Carl's Jr./Hardee's and Outright Games and STX has already struck a deal with Hulu to follow up the film's release with 26-episode franchise series launches on the streaming service next year. Perhaps that will be a better outlet for the brand rather than theaters.
Rounding out the top five is Disney and Marvel's Captain Marvel with an estimated $4.2 million as the film has now pushed over $420 million domestically. The film also added another $1.2 million internationally as its global cume climbs to $1.12 billion.
Just outside the top ten is Briarcliff's release of El Chicano, which debuted in 605 theaters with an estimated $700,432 and a sluggish, $1,158 per theater average.
In limited release Well Go's Shadow opened in four theaters with an estimated $30,100 ($7,525 PTA); IFC's Non-Fiction debuted in two theaters with an estimated $29,056; and Sumbadhat's Mother of a Day opened in one theater with an estimated $2,672.
Next weekend will see Endgame face its first test at the top of the box office as Warner Bros. releases Detective Pikachu into over 4,100 locations and it could wrestle away the weekend's top spot from the Marvel release. Also hitting theaters next week will be UAR's The Hustle into 2,750 locations; STX will launch Poms into over 2,700 theaters; and Disney will debut Fox Searchlight's Tolkien into 1,300 theaters on Friday, but prior to that Searchlight has partnered with Fathom for a special, one-night event on Tuesday, May 7.
You can check out all of this weekend's estimated results right here and we'll be updating our charts with weekend actuals on Monday afternoon.
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