News

'Rampage' Tops Weekend Box Office, but 'A Quiet Place' is Making the Most Noise

by Brad Brevet
 

 
April 15, 2018

It was nearly an upset at the weekend box office, but Warner Bros. and New Line's Rampage was able to hold off a strong second weekend from Paramount's hit horror/thriller A Quiet Place to take the weekend's #1 spot. But that doesn't discount the fact A Quiet Place is less than $400k shy of topping $100 million domestically after just ten days in release. Additionally, Blumhouse's Truth or Dare delivered a solid, third place debut.

With an estimated $34.5 million, Warner Bros. and New Line's Rampage delivered a first place finish from 4,101 theaters. Looking at some of the comps we used heading into the weekend, this is a bit ahead of the $31.7 million opening for Tom Cruise's The Mummy last year, which went on to gross just over $80 million and an improvement over Dwayne Johnson's Hercules, which opened with $29.8 million in 2014 and grossed just over $72 million domestically.

Looking ahead, Rampage really only has one more weekend to have much of an impact at the box office with Avengers: Infinity War debuting in two weeks. Rampage already had to shift its release date when Disney moved Infinity War to April 27 and this relatively soft debut for the $120 million production doesn't bode well for its future domestically and perhaps even internationally where the film brought in an estimated $114.1 million from 61 markets this weekend. Leading the way was an estimated $55 million opening in China followed by the UK ($5.7m), Korea ($5.7m), Mexico ($4.8m) and Malaysia ($3.5m). The film will open in France on May 2 followed by releases in Germany (May 10) and Japan (May 18).

Rampage's opening weekend demos show the film playing to an audience that was 55% male vs. 45% female with 63% of the audience coming in over the age of 25. Audiences gave the film an "A-" CinemaScore.

With an estimated $32.6 million in its sophomore frame, Paramount's A Quiet Place finished the weekend with a domestic cume just shy of $100 million after just ten days in release. Assuming actuals push the film's Sunday cume over the century mark, A Quiet Place will have reached $100 million nine days faster than Split and six days faster than The Conjuring, which went on to gross $138.2 million and $137.4 million respectively. Even if it isn't until Monday that the film tops $100 million, the pace at which it is performing is spectacular nonetheless.

Most importantly, the film's performance is something Paramount Pictures really needed as it already looks as if it will be the studio's highest grossing release since Star Trek Beyond, which brought in $158.8 million after releasing in July of 2016. Should it top that mark, the next highest gross would be Mission: Impossible - Rogue Nation's $195 million performance in July 2015. That's impressive to say the very least.

Internationally, A Quiet Place added an estimated $22.3 million from 55 markets for an overseas cume reaching $51.7 million and a global tally that now stands at $151.3 million. Based on current exchange rates, the film is pacing 76% ahead of Don't Breathe, 57% ahead of Get Out, 50% ahead of Lights Out, 7% ahead of The Conjuring and 10% behind Split.

In third is Universal and Blumhouse's Truth or Dare, delivering an estimated $19 million from 3,029 locations. Perhaps the most impressive aspect of this opening is that it did it alongside A Quiet Place as both films enjoyed solid weekend performances. The film's debut is just a bit shy of the $19.8 million opening for Ouija, which went on to gross just over $50 million. Opening weekend audiences gave the film a "B-" CinemaScore and saw a demo breakdown that was 60% female vs. 40% male with 40% of the audience coming in over the age of 25.

Internationally, Truth or Dare debuted in seven markets and brought in an estimated $2.6 million including $1.3 million in the UK and Ireland, tracking ahead of The Visit and on par with other Blumhouse originals such as The Purge and Happy Death Day. The film opens next week in 18 additional markets and continues its international rollout over the next few months.

Warner Bros. release of Steven Spielberg's Ready Player One finished in fourth with an estimated $11.2 million. The film's domestic cume now stands just shy of $115 million after 18 days in release and is currently pacing relatively similarly to The Last Airbender and Divergent, which finished with$131.7 million and $150.9 million respectively. Internationally, the film added an estimated $33.8 million this weekend in 65 overseas markets taking the international cume to $360.2 million for a worldwide gross just shy of $475 million with the film opening in Japan this coming weekend.

Rounding out the top five is Universal's R-rated comedy Blockers, which dropped a somewhat surprising 50% in its second weekend for an estimated $10.3 million, pushing the film's domestic cume just shy of $37 million. Internationally, the film added six more markets this weekend where it brought in an estimated $3.9 million from 21 overall territories for an international cume totaling $16 million.

Elsewhere in the top ten, Fox Searchlight's nationwide expansion of Wes Anderson's Isle of Dogs delivered an estimated $5 million from 1,939 theaters (+1,385) for a domestic cume totaling $18.4 million. The film also expanded internationally where it is now playing in six markets, debuting in France with an estimated $821k and Australia with $713k. Overall the international cume now stands at $8.7 million with releases in China and Spain set for next weekend.

Outside the top ten, Bleecker Street's release of Beirut brought in an estimated $1.65 million from 755 locations this weekend for a domestic cume totaling just over $2 million after debuting on Wednesday.

In limited release, Sony Classics's The Rider brought in an estimated $45,268 from three theaters ($15,089 PTA).

Lastly, this weekend saw Walt Disney Studios cross $2 billion at the global box office with the release of Avengers: Infinity War right around the corner as the studio will continue to expand on its global box office dominance.

Next weekend sees the release of Amy Schumer's I Feel Pretty from STX in over 3,200 theaters; Fox Searchlight's release of Super Troopers 2 in ~2,000 locations; and Lionsgate will release Traffik into ~1,000 theaters.

You can check out all of this weekend's estimated results right here and we'll be updating our charts with weekend actuals on Monday afternoon.

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