Friday Report: 'G.I. Joe' Stays Solid, 'Temptation' Takes Third

by Ray Subers
G.I. Joe: Retaliation

March 30, 2013

G.I. Joe: Retaliation gained some momentum on Good Friday and held on to first place with a very good $15.5 million. Meanwhile, Tyler Perry's Temptation opened nicely, while The Host was a bit underwhelming.

Including its Thursday gross, G.I. Joe: Retaliation has now earned an estimated $26 million through its first two days. That pales in comparison to the first Joe movie, which had already earned $40.3 million through this point. Still, it's a different time of year and a different release pattern, so it's not a perfect apples-to-apples comparison. In fact, it now looks like Retaliation could wind up grossing over $50 million by Sunday, which would be close to The Rise of Cobra's $54.7 million opening weekend.

In second place, The Croods eased a very light eight percent to an estimated $10.7 million. That drop is nearly identical to that of How to Train Your Dragon at the exact same point, which suggests that family audiences are really connecting with the latest DreamWorks Animation movie. Through eight days, The Croods has earned $72.8 million.

Tyler Perry's Temptation
debuted in third place with an estimated $9.4 million from 2,047 locations. That's way better than last year's Good Deeds ($5.3 million) and also ahead of past Tyler Perry Easter opener Meet the Browns ($8.12 million). That movie went on to earn $20.1 million for the weekend, and Temptation should wind up above that mark.

The Host
, from Twilight author Stephenie Meyer, earned a light $5.5 million on Friday. This isn't a Beautiful Creatures-level disappointment, but it also doesn't compare favorably to modest young-adult adaptations like Percy Jackson ($9.6 million). It was even a bit lower than I Am Number Four ($6.2 million), which isn't a good sign. For the weekend, The Host will likely finish with less than $15 million.

Even with solid word-of-mouth, Olympus Has Fallen couldn't withstand a full-on assault from the Joes: the White House invasion movie plummeted 52 percent to an estimated $4.79 million on Friday. Through eight days, it's grossed $45.5 million, and will be close to $55 million by the end of the weekend.

Spring Breakers
expanded to 275 more locations on Friday but still fell 51 percent to an estimated $1.05 million. To date, the controversial A24 release has earned $8.35 million.

The Place Beyond the Pines
, starring Ryan Gosling and Bradley Cooper, opened at four locations on Friday and grossed an estimated $95,000. For the weekend, it should wind up around $250,000, which is a solid start that Focus Features can (and will) build on in coming weeks.

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Related Chart:
Grosses for Friday, March 29, 2013

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1/17 'Glass' Ready to Crack Open a $50+ Million Holiday Debut
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1/10 'Aquaman' Ready for Fourth Week at #1; 'Dog's Way Home' & 'Upside' Compete for Runner-Up
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1/3 'Aquaman' Ready to Threepeat Over First Weekend in 2019
> MORE: News | Features
WEEKEND: Weekend Estimates, 'Glass' #1
DAILY: Friday Estimates, 'Glass' #1
WEEKLY: 'The Upside' Tops the Week with $28.3m
DAILY: Thursday 1/17, (42 tracked)
DAILY: Wednesday, 1/16 (34 tracked)
DAILY: Tuesday, 1/15 (34 tracked)
New MPAA Ratings Added
DAILY: Monday, 1/7 (33 tracked)