Seven-Day Summary: 'Hop' Scores Best Week of the Year
by Ray Subers
April 8, 2011
Hop didn't reach Alvin and the Chipmunks levels for its first seven days, though it did post the best week of 2011. Source Code fell short of matching recent thrillers, while Insidious had a fine opening that was a bit below average for its genre. Overall box office was down a whopping 35 percent from last year, as that period was bolstered by the Easter holiday and strong performances from Clash of the Titans and How to Train Your Dragon.
Hop's $46.5 million opening week barely topped Battle: Los Angeles ($46 million) and Rango ($45.6 million) to claim the year's best seven-day start. Still, it trailed Alvin and the Chipmunks ($55.9 million), its most directly comparable title, and was way behind Illumination Entertainment's previous movie, Despicable Me ($85.6 million). With the Easter holiday quickly approaching, though, Hop will inevitably continue to cash in for weeks to come.
Source Code grossed $19.6 million in its first week, which was down from 2011's other adult-leaning thrillers like Unknown, The Adjustment Bureau and Limitless. It did at least sell about the same number of tickets as star Jake Gyllenhaal's Zodiac, though that's a minor achievement considering that movie's ultimately disappointing performance.
Insidious opened in third place with $17.4 million, which was a solid start considering the movie's incredibly low budget and the fact that it was upstart distributor FilmDistrict's first release. However, it was off a bit from The Rite, 2011's other major supernatural horror release, and was far behind the Paranormal Activity movies.
Limitless eased 38 percent to $12.5 million to bring its three-week total to $58.7 million. Despite opening lower, it will pass the respective totals of The Adjustment Bureau and Unknown this weekend.
Diary of a Wimpy Kid: Rodrick Rules rounded out the Top Five, falling 56 percent to $12.4 million. That's a much steeper decline than its predecessor, though that movie was bolstered by the run-up to the Easter holiday. Rodrick Rules tallied $40.6 million, which was almost exactly even with the first Wimpy Kid movie.
Last week's other new release Sucker Punch fared even worse than Rodrick Rules, plummeting 66 percent to $8.1 million. That's the harshest percentage drop yet for a Zack Snyder movie, topping Watchmen's 65 percent. With a two-week total of $31.9 million, Sucker Punch is poised to close below Legend of the Guardians: The Owls of Ga'Hoole's $55.7 million to become Snyder's lowest-grossing movie yet.
Falling outside the Top 12, The King's Speech (PG-13) earned just $1.6 million in its first week. It actually fell 27 percent from the R-rated version's last week in theaters, which is terrible considering the marketing muscle behind this re-release. Overall, the Academy Award winner for Best Picture has earned just north of $137 million.
• Weekend Report: 'Hop' Lays Golden Egg
• Around-the-World Roundup: 'Sucker Punch' Leads Slow Weekend
• Arthouse Audit: 'Jane Eyre,' 'Win Win' Solid Again
• Weekly Box Office, April 1-7
• Daily Grosses
• All-Time Domestic Grosses