Weekend Report: ‘Avatar’ Rocks New Year’s

by Brandon Gray

January 4, 2010

This New Year's weekend was the biggest-grossing ever, fueled by the highest gross ever posted by a single movie on the holiday. Easing nine percent, Avatar generated a whopping $68.5 million, claiming the New Year's record from Meet the Fockers' $41.7 million. More importantly, it delivered the highest-grossing third weekend ever, surpassing the first Spider-Man's $45 million, and it raced past the $350 million mark in just 17 days, second only to The Dark Knight's two-week sprint.

Among 2009 releases, Avatar already ranks second to Transformers: Revenge of the Fallen' $402.1 million, which it will soon eclipse. Avatar's performance is so monumental that picture has shot up to the 15th spot on the all time chart, and it's likely to give The Dark Knight and Titanic a run for their money. Avatar's costlier 3D tickets help its cause but do not diminish its achievements, and it has blown the roof off the format's previous highs. 3D presentations again accounted for 75 percent of the gross (including another $8.8 million from IMAX).

On the foreign front, Avatar grossed an enormous $136.3 million, down ten percent from last weekend, and its total soared to $673.3 million in just 21 days, which is the fourth biggest haul ever. Throw in domestic's $352.1 million, and the picture's worldwide take crested the billion dollar mark. With $1.025 billion, it's the fourth highest-grossing picture ever worldwide, surpassing The Dark Knight, and, in a matter of days, it will leap frog over The Lord of the Rings: The Return of the King and Pirates of the Caribbean: Dead Man's Chest to claim second place behind Titanic's $1.84 billion.

Below Avatar business was booming as well. The Blind Side crossed the $200 million line, a remarkable feat for a sports-themed drama (or any drama for that matter), and, adjusted for ticket price inflation, only the first four Rocky movies would rate higher. For the weekend, Blind business was up three percent to $11.9 million, and the tally is $208.5 million in 45 days.

Last weekend's big launches, Sherlock Holmes and Alvin and the Chipmunks: The Squeakquel, continued to bustle despite slowing at a faster rate. Sherlock dipped 41 percent to $36.6 million, lifting its total to $138.7 million in ten days or more than National Treasure: Book of Secrets at the same point. Off 28 percent, Alvin churned out $35.2 million, and it sits well ahead of its predecessor: The Squeakquel has made $155.9 million in 12 days, a tally that the first Alvin and the Chipmunks took nearly 20 days to hit.

Though not as rambunctious as Sherlock and Alvin, It's Complicated notched a solid $18.8 million, down 15 percent for a potent $59.2 million total in ten days. Off five percent, Up in the Air continued to fare pretty well, earning $10.7 million and raising its tally to $44.4 million. Meanwhile, The Princess and the Frog had a slight holiday bump, up nine percent to $9.8 million for an $85.9 million total.

Last Weekend
Christmas Booms with 'Avatar,' 'Sherlock,' 'Alvin'

This Timeframe in Past Years:
• 2009 -
'Marley' Stays Top Over New Year's
• 2008 - 'Treasure,' 'Juno' Jumpin' in New Year
• 2007 - 'Museum' Exhibits Holiday Clout
• 2006 - 'Chronicles' Conks Out 'Kong' on New Year's
• 2005 - Moviegoers Flock to 'Fockers' Over Holidays

Related Charts
Weekend Box Office Results
All Time 3rd Weekends
Fastest to $350 Million

2009 Grosses
All Time Grosses (Domestic)
All Time Grosses (Worldwide)

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DAILY: Thursday 10/17, (46 tracked)
DAILY: Wednesday, 10/16 (33 tracked)
DAILY: Tuesday, 10/15 (31 tracked)
DAILY: Monday, 10/14 (28 tracked)
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