News

‘New Moon’ Shatters Opening Day Record

by Brandon Gray
 

 
November 21, 2009

Claiming the record for the biggest one-day gross, The Twilight Saga: New Moon raked in an estimated $72.7 million on approximately 8,500 screens at 4,024 sites. The Dark Knight was the previous title holder with $67.2 million on around 9,300 screens at 4,366 sites.

New Moon's first day more than doubled that of its predecessor Twilight, which debuted to $36 million on around 6,000 screens at 3,419 sites. Twilight's first weekend wound up at $69.6 million, which was also less than New Moon's first day. Due to fans storming theaters on its opening day, Twilight's first weekend was heavily Friday-loaded, leading to much lower grosses for Saturday ($21.3 million) and Sunday ($12.4 million). The fan fervor was even more intense for New Moon, so the picture will not maintain Friday's pace throughout the weekend.

New Moon's $72.7 million first day included an estimated $26.3 million from its midnight opening, which was also a record. The Dark Knight made $18.5 million on its midnight opening, which means it generated more business after its midnight showings ($48.7 million) than New Moon did ($46.4 million). The Dark Knight still holds the record for biggest weekend (Friday-Saturday-Sunday) ever: $158.4 million.

Also debuting, The Blind Side posted a strong estimated $10.9 million on approximately 4,100 screens at 3,110 sites, ranking as the highest-grossing opening day ever for a sports drama. 2012 plummeted 65 percent from last Friday to an estimated $8.1 million, lifting its total to $89.8 million in eight days. Precious expanded into nationwide release (629 theaters) and boasted a solid estimated $3.6 million, bringing its total to $14 million in 15 days. Meanwhile, Planet 51 opened to a modest estimated $3.15 million on around 3,400 screens at 3,035 sites.

Fueled by New Moon, Friday set another milestone: the first time the Top Ten movies tallied over $100 million in a single day. All told, the Top Ten movies grossed an estimated $104 million. The previous high, not coincidentally, was the day The Dark Knight opened, July 18, 2008, which came in at $97.5 million.

Related Stories & Charts
Daily Box Office for Friday, Nov. 20
All Time Opening Days
• 11/20/09 - 'New Moon' Breaks Midnight Record
• 11/21/08 - 'Twilight' Tingles at Midnight
• 11/24/08 - Box Office Enters 'Twilight' Zone
• 12/15/08 - 'New Moon' Nabs Release Date



RECENT ARTICLES
6/16 'Men in Black' & 'Shaft' Become Latest Summer Sequels to Disappoint
6/13 'Men in Black' and 'Shaft' to Continue a Summer of Slumping Sequels
6/9 'Pets 2' and 'Dark Phoenix' Top Weekend Box Office, Though Both Underperform
6/6 'Secret Life of Pets 2' and 'Dark Phoenix' Both Struggle at the Box Office
6/2 'Godzilla' Sequel is Box Office King; 'Rocketman' and 'Ma' Top Expectations
5/30 'Godzilla' Looks to Become King of the Weekend Box Office
> MORE: News | Features
LATEST UPDATES
New MPAA Ratings Added
DAILY: Monday, 6/17 (31 tracked)
WEEKEND: Weekend Actuals, 'Men in Black' #1
DAILY: Friday, 'Men in Black' #1
WEEKLY: 'Pets 2' Tops the Week with $68.2m
DAILY: Thursday 6/13, (44 tracked)
DAILY: Wednesday, 6/12 (29 tracked)
DAILY: Tuesday, 6/11 (36 tracked)
> MORE UPDATES