The estimated $150 million four-day President's Day weekend is a record-smashing achievement, besting the previous record of $93 million set only last year by Fifty Shades of Grey by an astonishing $57 million. Playing in 3,558 theaters, that's a $42,159 per theater average for the four-day weekend to go along with a top ten opening weekend theater average of $37,310 for the three-day.
We've gone over the records Deadpool has broken ad nauseam (get the breakdown here) but for those of you that might have missed out, here are a few highlights plus a couple of additions:
- #1 opening weekend ($132.75M) ever in Fox history (get the chart)
- #1 opening weekend ever for an R-rated film (get the chart)
- #1 February opening weekend (get the chart)
- #1 Winter opening weekend (get the chart)
- #2 opening weekend ever for an original Marvel property title
- #5 opening weekend ever for a Marvel property title (get the chart)
The global IMAX take was $27.4 million for the long holiday weekend, a new February record for the format and best-ever for an R-rated title. Domestically the IMAX take was a record-breaking $18.4 million from 374 IMAX screens, records for both February and R-rated titles.
The film played to an audience that was 62% male vs. 38% female, with 47% of the audience being under the age of 25 and an "A" CinemaScore suggests opening day audiences liked what they saw. As noted yesterday, films that open with more than $120 million and have an "A" CinemaScore have all gone on to gross more than $310 million.
As for the weekend's two other newcomers, New Line and MGM's How to be Single brought in an estimated $20.6 million for the four-day weekend and scored a "B" CinemaScore. This was just a shade below expectations for the $38 million budgeted comedy.
Paramount's Zoolander 2 disappointed with an estimated $16 million four-day weekend and a "C+" CinemaScore. The audience breakdown was 51% female vs 49% male. It's immediately evident where the film missed out when you see 62% of the audience was over the age of the much-desired 25-years and under demographic. The fifteen years since the original combined with the powerhouse that was Deadpool certainly didn't help the film's cause. Internationally the film opened with $9.3 million for the three-day weekend from 20 international markets including the UK, Australia, Spain and Italy. Reports have the film's budget listed as just over $50 million.
For a complete look at the four-day weekend click here and we'll have updated three and four-day weekend actuals tomorrow afternoon.
Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo and author Brad Brevet at @bradbrevet.