Warner Bros. executives have given the usual spin by saying they are pleased with the opening. But, really, they're not. How could they be? This picture reportedly had a $160-180 million budget. Add in the massive marketing campaign, and the overall cost was probably around $210-230 million. So if the picture continues to perform at this rate, it will be lucky to break even in the long run.
Meanwhile, South Park grossed a strong $4.85 million from 2,128 theaters, giving it a higher per theater average than Wild Wild West. However, since it has more of a cult following it should see an above average drop on Thursday.
Editor's Note: Articles published before 2001 were assigned and reported as box office briefings, not a full evaluation or analysis.