'Harry Potter' Flies Past 'Shrek's First Week Sales, But Sees More Modest Rental Returns

Muggles spent an estimated $200 million to take home 9.86 million DVD and VHS copies of Harry Potter and the Sorcerer's Stone for the week ending June 2, according to Warner Home Video.

That's enough to rank Potter as having the biggest selling first week since the advent of DVDs, surpassing the 9 million that Shrek sold out of the gate. However, it's a far cry from the $450 million in revenue and 20 million copies Disney's The Lion King generated in its first week on video in 1995, prior to the advent of DVD.

A breakdown of Potter's DVD and VHS sales stats was unavailable, so it's unclear whether it beat Pearl Harbor's 3.7 million first week DVD sales record.

Worldwide, though, Potter has been on a record pace, generating an estimated $400 million in consumer spending in just its first three weeks. It was released overseas in such countries as the United Kingdom and Japan prior to its U.S. street date so it wouldn't have to compete directly with the World Cup soccer tournament.

Meanwhile, Potter took the top spot on the domestic VHS and DVD rentals charts as well, according to the Video Software Dealers Association. Although, it didn't come close to breaking any records with its $12.75 million in combined revenue, less than a tenth of the $129,490,758 it grossed in its first week in thteaters on its way to $317,575,550.

The Tom Cruise mind trip Vanilla Sky slipped to second place, pulling in $9.54 million for $21.24 million after two weeks. Director Cameron Crowe's "cover" of the 1997 Spanish picture Abre los ojos (Open Your Eyes) took in $100,618,344 at the box office.

In third place, Ocean's Eleven lifted $7.56 million in its fourth week on rental shelves, boosting its tally to $46.71 million or about a quarter of the $183,417,150 it earned theatrically.

Abre los ojos director Alejandro Amenabar's The Others haunted the No. 4 spot with $7.14 million. The Nicole Kidman thriller has grabbed $29.82 million after three weeks, 30.9% of the $96,522,687 exorcised from the box office last year.

Rounding out the top five, Snow Dogs rustled up $4.34 million for $17.65 million after three weeks. The Cuba Gooding, Jr. family flick's rental total equals 16.4% of the $81,134,747 it's garnered at the box office so far.

Also debuting was Slackers, which lived up to its name again after an anemic $5,228,678 theatrical run. The ribald college comedy mustered $1.45 million in DVD and VHS rentals out of the gate.

Overall, DVD rentals totaled $52.6 million, down 9.2 percent from last week, and VHS rentals amassed $104.0 million, down 7.5 percent. Compared to the same frame last year, DVD was up 90.4 percent, while VHS was down 21.4 percent.

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DVD RENTALS CHART


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VIDEO RENTALS CHART