Pink Ribbons, Inc. (2011)

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

All Releases

Domestic (100%)
$26,608
International ()
Worldwide
$26,608
Summary Details
Domestic DistributorFirst Run
See full company information
Domestic Opening$2,721
Earliest Release DateJune 1, 2012 (Domestic)
Running Time1 hr 37 min
GenresDocumentary

Domestic

AreaRelease DateOpeningGross
DomesticJun 1, 2012$2,721$26,608