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Showdowns
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Animation 2012
| Movie Summary |  The Lorax |  Madagascar 3 |  Brave |  Ice Age: Continental Drift |
| Genre | Animation | Animation | Animation | Animation |
| Studio | Universal | Paramount (DreamWorks) | Buena Vista | Fox |
| Release Date | March 2, 2012 | June 8, 2012 | June 22, 2012 | July 13, 2012 |
| Domestic Gross | $214,030,500 | $216,391,482 | $237,283,207 | $161,321,843 |
| Production Budget | $70 million | $145 million | $185 million | $95 million |
| Running Time | 1 hr. 35 min. | 1 hr. 33 min. | 1 hr. 40 min. | 1 hr. 34 min. |
| MPAA Rating | PG | PG | PG | PG |
| MPAA Reason | brief mild language. | some mild action and rude humor. | some scary action and rude humor. | mild rude humor and action/peril. |
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| Domestic Summary | The Lorax | Madagascar 3 | Brave | Ice Age: Continental Drift |
| Total Gross | $214,030,500 | $216,391,482 | $237,283,207 | $161,321,843 |
| Opening Weekend* | $70,217,070 | $60,316,738 | $66,323,594 | $46,629,259 |
| Theaters | 3,729 | 4,258 | 4,164 | 3,881 |
| Average | $18,830 | $14,166 | $15,928 | $12,015 |
| Opening % of Total | 32.8% | 27.9% | 28.0% | 28.9% |
| Second Weekend Drop | -44.7% | -43.5% | -48.6% | -56.2% |
| Widest Release | 3,769 | 4,263 | 4,164 | 3,886 |
| Close Date | July 26, 2012 | October 18, 2012 | January 17, 2013 | February 7, 2013 |
| In Release | 147 days / 21 weeks | 133 days / 19 weeks | 210 days / 30 weeks | 210 days / 30 weeks |
| *Note: If a movie opened in limited release and later went wide, data from the first wide weekend of release is used. | ||||
| Worldwide Summary | The Lorax | Madagascar 3 | Brave | Ice Age: Continental Drift |
| Worldwide Gross | $348,840,316 | $742,110,251 | $538,788,207 | $877,244,782 |
| Foreign Gross | $134,809,816 | $525,718,769 | $301,505,000 | $715,922,939 |
| Foreign % of Worldwide | 38.6% | 70.8% | 56.0% | 81.6% |
| Domestic Gross | $214,030,500 | $216,391,482 | $237,283,207 | $161,321,843 |
| Domestic % of Worldwide | 61.4% | 29.2% | 44.0% | 18.4% |
| People Summary | The Lorax | Madagascar 3 | Brave | Ice Age: Continental Drift |
| Composer: John Powell | #7 | - | - | #14 |
| Genres & Franchises | The Lorax | Madagascar 3 | Brave | Ice Age: Continental Drift |
| Genre: 3D | #18 | #17 | #14 | #32 |
| Genre: Animation | #21 | #19 | #14 | #40 |
| Genre: Animation - Computer | #18 | #16 | #13 | #35 |
| Showdown: Animation 2012 | #3 | #2 | #1 | #4 |
| Chart Rankings | The Lorax | Madagascar 3 | Brave | Ice Age: Continental Drift |
| Worldwide Yearly 2012 | #21 | #8 | #13 | #5 |
| Yearly (Wide) 2012 | #11 | #10 | #8 | #16 |
| Yearly 2012 | #11 | #10 | #8 | #16 |
| Yearly Opening Weekends (Wide) 2012 | #7 | #10 | #8 | #17 |
| Yearly Opening Weekends 2012 | #7 | #10 | #8 | #17 |
| Yearly PG Rated 2012 | #3 | #2 | #1 | #5 |
| All Time Domestic | #114 | #110 | #85 | #214 |
| All Time Worldwide | #226 | #51 | #98 | #31 |
| Top Movies in the Past 365 Days | - | #10 | #7 | #16 |
| Worldwide Openings | - | #54 | - | #60 |
| Foreign Opening Weekends | - | #40 | - | #37 |
| Opening Weeks | #95 | #89 | #63 | #149 |
| Opening Day Gross | #138 | #96 | #65 | #154 |
| Single Day Gross | #99 | #254 | #196 | #562 |
| Single Day Friday Gross | #157 | #102 | #61 | #174 |
| Single Day Saturday Gross | #39 | #102 | #88 | #226 |
| Single Day Sunday Gross | #56 | #106 | #92 | - |
| Theater Averages (Wide Releases) - All Time | #77 | #189 | #130 | - |
| Theater Averages - Wide Opening Weekends | #73 | #167 | #117 | - |
| Opening Weekends | #58 | #89 | #70 | #160 |
| Opening Weekends - June | - | #8 | #4 | - |
| Opening Weekends - Summer | - | #58 | #46 | #110 |
| Top 10-Day Grosses | #81 | - | #68 | - |
| Top 3-Day Grosses | #58 | #83 | #69 | #150 |
| Top 4-Day Grosses | #74 | - | #69 | - |
| Top 7-Day Grosses | #104 | #96 | #70 | - |
| Top 9-Day Grosses | #83 | - | #67 | - |
| Top 5-Day Grosses | #89 | #99 | #69 | - |
| Most Weekends at #1 (non-consecutive) | #210 | #212 | - | - |
| Consecutive Weekends At #1 | #207 | #210 | - | - |
| Independence Day Weekends | - | #111 | #39 | - |
| Second Weekends | #50 | #71 | #70 | - |
| Third Weekends | #53 | #87 | #88 | - |
| Fourth Weekends | #80 | #108 | #131 | - |
| Fifth Weekends | #141 | #156 | - | - |
| Smallest Drops, 3,000+ theaters (Super-Saturation) | #262 | #237 | #331 | #481 |
| Smallest Drops, 2,500+ theaters (Saturation) | #572 | #528 | #736 | #1016 |
| Smallest Drops, 2,000+ theaters (Very Wide) | #860 | #804 | #1093 | #1484 |
| Smallest Drops, All Wide Releases | #2156 | #2046 | #2527 | #3201 |
| Rated G and PG | #44 | #42 | #33 | #78 |
| Rated PG | #35 | #33 | #27 | #61 |
| Rated PG, Opening Weekends | #12 | #19 | #15 | #36 |
| Rated G and PG, Opening Weekends | #14 | #24 | #17 | #44 |
| Widest Releases | #96 | #15 | #22 | #71 |
| Widest Opening Releases | #103 | #13 | #18 | #69 |
| Widest PG Rated Openings | #40 | #3 | #4 | #28 |
| Widest PG Rated Releases | #38 | #3 | #6 | #28 |
| Fastest to $100 million | #87 | #95 | #71 | #166 |
| Fastest to $150 million | #82 | #83 | #64 | #161 |
| Fastest to $200 million | #93 | #82 | #64 | - |
| Slowest to $100 million | #422 | #414 | #438 | #343 |
| Slowest to $200 million | #32 | #43 | #61 | - |
| Opening Weeks Adjusted | #168 | #170 | #116 | #245 |
| Single Day Friday Gross Adjusted | - | #174 | #118 | - |
| Single Day Saturday Gross Adjusted | #68 | #190 | #162 | - |
| Opening Weekends Adjusted - June | - | #27 | #21 | - |
| Opening Weekends Adjusted | #97 | #162 | #125 | #259 |
| Opening Weekends Adjusted - Summer | - | #111 | #87 | #163 |
| Second Weekends Adjusted | #106 | #170 | #148 | - |
| Third Weekends Adjusted | #144 | - | #198 | - |
| Rated G and PG Adjusted | #141 | #145 | #123 | - |
| Rated PG Adjusted | #100 | #104 | #83 | #158 |
| Rated PG, Opening Weekends Adjusted | #18 | #32 | #23 | #54 |
| Rated G and PG, Opening Weekends Adjusted | #24 | #41 | #31 | #71 |
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