Pink Ribbons, Inc.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Grosses

Domestic (100%)
$26,608
Summary Details
DistributorFirst Run
See full company information
Opening$2,721
3 theaters
Running Time1 hr 37 min
GenresDocumentary
In Release214 days/30 weeks
Widest Release4 theaters
DateRankWeekend %± LW TheatersChange AvgTo DateWeekend
Jun 1-390$2,721-3-$907$2,7211
Jun 8-1091$2,463-9.5%3-$821$7,3532
Jun 22-2488$1,445-3-$481$11,0344
Jun 29-Jul 182$2,153+49%4+1$538$14,6215
Jul 6-892$1,285-40.3%2-2$642$17,6176
Jul 13-15111$194-84.9%2-$97$18,7627
Jul 20-2293$815+320.1%2-$407$19,7048
Jul 27-29
London Olympics
82$2,134+161.8%3+1$711$22,5689
Aug 3-5
London Olympics
109$299-86%1-2$299$24,78410
Aug 24-26119$165-2-$82$25,67713
Sep 7-9124$129-1-$129$26,55815