Fahrenheit 9/11 Shatters Home Video Record
October 13, 2004
FAHRENHEIT 9/11 SHATTERS HOME VIDEO RECORD
- Moore's Film Bows as #1 Documentary Debut of All-Time-
PORTLAND, Ore. - October 13, 2004 - Michael Moore's politically-charged documentary of the Bush administration, Fahrenheit 9/11, debuted last week on home video breaking his own record as the #1 documentary video rental debut of all-time, according to Rentrak's Home Video Essentials(tm).
Held previously by Moore's Bowling for Columbine, Fahrenheit 9/11 grabbed the top spot in the U.S. home video rental market as the most watched documentary debut of all-time with more than 2.6 million DVD and VHS viewers.
With a gross box office revenue of $115 million*, Moore's eagerly anticipated video of Fahrenheit 9/11 turned 1.36 million copies and earned more than $4.7 million on DVD alone in its first week.
"The fact that Fahrenheit 9/11 ranked #3 overall on the DVD rental charts last week shows that the American public is doing their research and seeking information in this election year," said Brad Hackley, vice president of business development for Home Video Essentials at Rentrak.
Michael Moore now occupies the top two coveted spots in the first week top-earning video documentary category.
FIRST WEEK COMBINED DVD/VHS RENTAL REVENUE (DOCUMENTARY CATEGORY)
STREET DVD/VHS RANK TITLE GENRE STUDIO DATE REV ($M)
1 Fahrenheit 9/11 DOC Columbia 10/10/04 $5.46
2 Bowling for Columbine DOC MGM 08/24/03 $1.65
3 Real Cancun, The DOC New Line 07/06/03 $1.26
4 Super Size Me DOC Hart Sharp Video 10/03/04 $1.03
5 Tupac: Resurrection DOC Paramount 06/20/04 $0.69
6 Touching The Void DOC MGM 06/20/04 $0.55
7 Blue Collar Comedy Tour: The Movie DOC Warner 06/08/03 $0.41
8 Winged Migration DOC Columbia 11/23/03 $0.24
9 Standing In The Shadows of Motown DOC Artisan 04/27/03 $0.23
10 American Pimp DOC MGM 12/03/00 $0.12
(c) 2004, Rentrak Corporation. All rights Reserved.
*Source: 2004, Rentrak's Box Office Essentials(tm).
About Home Video Essentials(tm)
Home Video Essentials(tm) Industry Data Service, part of Rentrak's Entertainment Essentials(tm) suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title-level performance via rental transactions on over 40,000 DVD, VHS, and videogame properties.
About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is the developer of the Essentials(tm) suite of web-based information management and business intelligence products used by clients in the media, entertainment, retail and manufacturing industries. Vertical market editions of Essentials(tm) applications are customizable to the needs of each licensee, allowing marketers to collect, manage, analyze and make critical business decisions based on detailed, real-time point-of-sale and supply chain data. The Essentials(tm) suite of services offers competitive advantages to executives by providing timely and actionable insight into their own company's performance in tandem with valuable perspective against aggregated industry-wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com.
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