News

Friday Report: 'X-Men' Kicks Off Holiday Weekend with $36 Million

by Ray Subers
X-Men: Days of Future Past
 

 
May 24, 2014

X-Men: Days of Future Past opened strong on Friday, and will almost certainly earn over $100 million over the holiday weekend. Meanwhile, Adam Sandler's Blended fell short of modest expectations.

The seventh installment in the X-Men franchise earned an estimated $36 million on Friday. That's about on par with recent superhero movies Captain America: The Winter Soldier ($36.9 million) and The Amazing Spider-Man 2 ($35.2 million). Unfortunately, it's significantly lower than X-Men: The Last Stand's $45.1 million debut on the same day eight years ago.

The movie is receiving strong reviews (91 percent on Rotten Tomatoes) and good word-of-mouth ("A" CinemaScore), so it should hold up better than The Last Stand. If it plays like last year's Fast & Furious 6, it will wind up just below $110 million for the four-day frame.

In second place, Godzilla plummeted 77 percent to $8.8 million. That's a horrible drop on par with notoriously front-loaded movies like Cloverfield (76 percent) and Ang Lee's Hulk (77 percent). For the four-day weekend, Godzilla could earn less than $40 million.

Blended
opened in third place with an estimated $4.4 million. That's a terrible start for an Adam Sandler movie: it's less than half of Jack and Jill's $9.8 million, and is even lower than 2012 flop That's My Boy ($4.6 million). The movie should play to families over the long weekend, though it's likely that it winds up below $20 million anyway.

Neighbors
fell 51 percent to $4.2 million. In the process, it passed $100 million, and has also now earned more than This is the End. Meanwhile, The Amazing Spider-Man 2 fell 56 percent to $2 million.

4-Day Weekend Projections

1. X-Men - $112 million
2. Godzilla - $39 million
3. Blended - $19 million
4. Neighbors - $18 million

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'X-Men' Targets $100 Million Memorial Day Debut

Related Chart:
Grosses for Friday, May 23, 2014



RECENT ARTICLES
12/21 Weekend Report: 'Hobbit' Emerges Victorious in Final Box Office 'Battle'
12/21 Weekend Report (cont.): Final 'Night at the Museum' Narrowly Tops 'Annie'
12/21 Around-the-World Roundup: 'Hobbit' Finale Adds $109 Million Overseas
12/20 Friday Report: 'Hobbit' Finale Conquers Friday Box Office
12/17 Forecast: Will Moviegoers Show Up One Last Time for 'The Hobbit'?
12/17 Forecast (cont.): 'Night at the Museum,' 'Annie' Open Ahead of Christmas Holiday
> MORE: News | Features
LATEST UPDATES
WEEKEND: Actuals (62 tracked)
SCHEDULE: 'Angry Birds'
WEEKEND: Studio Estimates vs. Actuals
DAILY: Sunday, 12/21 (33 tracked)
DAILY: Saturday, 12/20 (33 tracked)
DAILY: Friday, 12/19 (33 tracked)
SCHEDULE: 'Kubo and the Two Strings'
ALL TIME: December Openings
DIRECTORS: Peter Jackson Openings
FRANCHISES: 'Lord of the Rings' Openings
GENRES: Prequel Openings
ACTORS: Ben Stiller Openings
DIRECTORS: Shawn Levy Openings
FRANCHISES: 'Night at the Museum' Openings
GENRES: Musical Openings
DIRECTORS: Will Gluck Openings
FOREIGN CHARTS >
> MORE UPDATES