News

Friday Report: 'X-Men' Kicks Off Holiday Weekend with $36 Million

by Ray Subers
X-Men: Days of Future Past
 

 
May 24, 2014

X-Men: Days of Future Past opened strong on Friday, and will almost certainly earn over $100 million over the holiday weekend. Meanwhile, Adam Sandler's Blended fell short of modest expectations.

The seventh installment in the X-Men franchise earned an estimated $36 million on Friday. That's about on par with recent superhero movies Captain America: The Winter Soldier ($36.9 million) and The Amazing Spider-Man 2 ($35.2 million). Unfortunately, it's significantly lower than X-Men: The Last Stand's $45.1 million debut on the same day eight years ago.

The movie is receiving strong reviews (91 percent on Rotten Tomatoes) and good word-of-mouth ("A" CinemaScore), so it should hold up better than The Last Stand. If it plays like last year's Fast & Furious 6, it will wind up just below $110 million for the four-day frame.

In second place, Godzilla plummeted 77 percent to $8.8 million. That's a horrible drop on par with notoriously front-loaded movies like Cloverfield (76 percent) and Ang Lee's Hulk (77 percent). For the four-day weekend, Godzilla could earn less than $40 million.

Blended
opened in third place with an estimated $4.4 million. That's a terrible start for an Adam Sandler movie: it's less than half of Jack and Jill's $9.8 million, and is even lower than 2012 flop That's My Boy ($4.6 million). The movie should play to families over the long weekend, though it's likely that it winds up below $20 million anyway.

Neighbors
fell 51 percent to $4.2 million. In the process, it passed $100 million, and has also now earned more than This is the End. Meanwhile, The Amazing Spider-Man 2 fell 56 percent to $2 million.

4-Day Weekend Projections

1. X-Men - $112 million
2. Godzilla - $39 million
3. Blended - $19 million
4. Neighbors - $18 million

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'X-Men' Targets $100 Million Memorial Day Debut

Related Chart:
Grosses for Friday, May 23, 2014



RECENT ARTICLES
8/25 'Don't Breathe' to Stifle Weekend Box Office as Summer 2016 Winds Down
8/21 'Suicide Squad' Threepeats at #1, While 'Ben-Hur' Becomes Latest Big Budget Flop
8/18 'Suicide Squad' and 'Sausage Party' Look to Take Down Newcomers, 'Kubo', 'War Dogs' & 'Ben-Hur'
8/14 'Suicide Squad' Drops Big, But Remains #1 as 'Sausage Party' Eats Up the Box Office
8/7 'Suicide Squad' Shoots Down August Record with $135 Million Opening
8/4 'Suicide Squad' Set for August Opening Record Despite Negative Reviews
> MORE: News | Features
LATEST UPDATES
DAILY: Wednesday, 8/24 (39 tracked)
DAILY: Tuesday, 8/23 (39 tracked)
New MPAA Ratings Added
DAILY: Monday, 8/22 (39 tracked)
WEEKEND: Weekend Actuals, 'Suicide Squad' #1
DAILY: Friday, 'Suicide Squad' #1
WEEKLY: 'Suicide Squad' Tops the Week with $62.4m
DAILY: Thursday, 8/18 (46 tracked)
> MORE UPDATES