Friday Report: 'Need for Speed' Downshifts, 'Single Moms' Bombs

by Ray Subers
Need for Speed

March 15, 2014

Need for Speed got out of the gate first, though it wasn't nearly as fast as expected. Meanwhile, Tyler Perry's The Single Moms Club bombed.

At 3,115 locations, Need for Speed opened in first place with an estimated $6.6 million. That puts it behind other video game adaptations like Silent Hill ($8.1 million), Max Payne ($7 million) and Resident Evil ($6.8 million). It's also lower than the worst of the Fast & Furious movies (Tokyo Drift, $9.7 million). For the weekend, it's going to wind up in second or third place with less than $20 million.

300: Rise of an Empire
fell 67 percent to $5.8 million. In comparison, the first movie dropped 64 percent at the same point. So far, the 300 sequel has earned $65 million.

Mr. Peabody & Sherman
took third place with $5.45 million. That's a light 32 percent drop from last weekend, which suggests Peabody is getting strong word-of-mouth among family audiences. The DreamWorks Animation movie will take first place for the weekend with as much as $23 million.

Playing at 1,896 theaters, The Single Moms Club earned an estimated $3.2 million on Friday. That puts it on pace to become the first movie directed by Tyler Perry to open below $10 million.

Liam Neeson's Non-Stop also pulled in an estimated $3.2 million yesterday. For the weekend, it should gross over $10 million.

Wes Anderson's The Grand Budapest Hotel expanded to 66 locations and earned a fantastic $1.09 million ($16,470 theater average). For the three-day frame, it will wind up in eighth place with over $3 million.

Veronica Mars
opened at 291 theaters and earned a solid $1 million yesterday. That includes $260,000 from late Thursday shows. It's unclear how the movie will play through the weekend—there was like a lot of frontloaded demand among "Marshmellows"—though it could earn as much as $3 million.

Weekend Projections

1. Mr. Peabody - $22 million
2. 300 - $19 million
3. Need for Speed - $18 million
4. Non-Stop - $10.5 million
5. Single Moms Club - $9.5 million

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Related Stories:
Forecast: 'Need for Speed' in Three-Way Race for First This Weekend

Related Chart:
Grosses for Friday, March 14, 2014

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