Friday Report: '300' Flexes Its Muscles with $17.7 Million

by Ray Subers
300: Rise of an Empire

March 8, 2014

300: Rise of An Empire ruled the box office on Friday with an impressive $17.7 million. Mr. Peabody & Sherman was a distant second, while The Grand Budapest Hotel got off to one of the best starts ever for a limited release.

As expected, Rise of an Empire's $17.7 million was significantly lower than the original movie's $28.1 million first day haul. Still, it's a noticeable improvement over similar March releases like 10,000 B.C. ($12.5 million) and Olympus Has Fallen ($10 million). If Rise of an Empire plays out like the first movie, it will earn over $44 million for the three-day weekend.

Mr. Peabody & Sherman
took second place with an estimated $8 million. In comparison, past DreamWorks Animation movies How to Train Your Dragon and The Croods opened to $12.1 million and $11.6 million, respectively. One bright spot, at least, is that Peabody seems to be connecting with audiences: the movie received a strong "A" CinemaScore. For the three-day frame, Peabody should wind up around $30 million.

fell to third place with an estimated $4.7 million (down 53 percent). Through eight days, the Liam Neeson thriller has earned $41 million.

Son of God
plummeted 72 percent to $2.7 million. To date, the big-screen version of the History Channel's Bible mini-series has taken in $34.2 million.

In fifth place, The LEGO Movie fell 40 percent to $2.66 million. It's now grossed $216.6 million, which is more than Dr. Seuss' The Lorax earned in its entire run.

Playing at just four theaters, Wes Anderson's The Grand Budapest Hotel opened to $260,000 yesterday. That translates to a remarkable per-theater average of $65,000; in comparison, Moonrise Kingdom averaged $43,082 on its first day. For the weekend, The Grand Budapest Hotel should average around $190,000, which would put it in the Top 10 all-time.

Weekend Projections

1. 300 - $44 million
2. Mr. Peabody - $30 million
3. Non-Stop - $15 million
4. LEGO Movie - $11 million
5. Son of God - $10 million

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Related Stories:
Forecast: '300' Sequel to 'Rise' Up Against 'Mr. Peabody' This Weekend

Related Chart:
Grosses for Friday, March 7, 2014

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WEEKLY: Sept 25 - Oct 1 (106 movie tracked)
DAILY: Thursday, 10/1 (46 tracked)
DAILY: Wednesday, 9/23 (39 tracked)
WEEKEND: Actuals, (101 tracked)
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