News

Friday Report: 'Snitch' Barely Beats 'Identity Thief'

by Ray Subers
Snitch
 

 
February 23, 2013

At the start of another slow weekend at the box office, Snitch narrowly took first place ahead of strong holdover Identity Thief. For the weekend, though, it looks like the Jason Bateman-Melissa McCarthy comedy will make its way back to the top spot.

Snitch
debuted to a modest $4.14 million from 2,511 locations yesterday. That's way better than Dwayne "The Rock" Johnson's Faster, which opened the Wednesday before Thanksgiving in 2010 and only mustered $3.5 million through its first two days. It's also around twice as much as recent tough guy disappointments like Parker ($2.15 million), The Last Stand ($2.03 million), and Bullet to the Head ($1.74 million). Still, the movie is only projected to earn around $11.5 million this weekend, which is nothing to write home about.

In second place, Identity Thief fell 37 percent to an estimated $4.1 million (or around $40,000 less than Snitch). Universal is projecting a weekend gross north of $13 million, which will be good for first place. To date, the comedy hit has earned $83.7 million, and by the end of the weekend it could pass Django Unchained to become the highest-grossing movie of 2013.

Safe Haven
fell 51 percent to an estimated $3.52 million, which is actually a decent hold for a Nicholas Sparks adaptation (The Lucky One, for example, dropped 57 percent at the same point). So far, Safe Haven has earned $41 million, which is about even with the final gross of A Walk to Remember.

Newcomer Dark Skies opened in fourth place with an estimated $3.09 million from 2,313 locations. For the weekend, it will finish with less than $10 million, which is a disappointing tally for a horror movie like this.

Rounding out the Top Five, A Good Day to Die Hard plummeted 61 percent to an estimated $2.8 million. Through nine days, the movie has earned $44.6 million, and at the rate it's going there's zero chance it comes anywhere close to reaching the franchise-standard $100 million.

Bless Me Ultima
opened in 263 locations yesterday but could only muster a weak $139,000. Targeted at Hispanic audiences, the WWII-set drama will finish the weekend with less than $500,000.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Snitch,' 'Dark Skies' Debut on Oscar Weekend

Related Chart:
Grosses for Friday, February 22, 2013



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