Friday Report: 'Warm Bodies' Heats Up, 'Bullet' Cools Off
by Ray Subers
February 2, 2013
To kick off Super Bowl weekend, zombie romance Warm Bodies easily took first place on Friday ahead of some quiet holdovers. Among the other newcomers, Bullet to the Head was a miss, while Stand Up Guys barely registered.
Warm Bodies opened to $8.1 million, which includes $520,000 from Thursday night previews. That's lower than Zombieland's $9.45 million, and also a tad off from Chronicle's $8.6 million on the same Friday last year. Still, this is a very good tally for such a unique movie; Summit is now forecasting between $19 and $20 million for the three-day frame.
In third place, Silver Linings Playbook added an estimated $2.42 million. Remarkably, that's actually up three percent from last Friday, which reinforces how strong the word-of-mouth is on this title. It's now earned $74.7 million, and is on pace to pass $80 million this week. Mama dipped 41 percent to an estimated $2.3 million on Friday. To date the supernatural horror movie has grossed $53.8 million, and sometime today it will top Paranormal Activity 4 ($53.9 million) to become the highest-grossing horror movie in over a year.
Sylvester Stallone action movie Bullet to the Head rounded out the Top Five with a terrible $1.74 million. That's lower than Parker ($2.15 million) and The Last Stand ($2.03 million), which makes this the worst start for an Expendables co-star recently. For the weekend, Bullet to the Head could wind up just above $5 million. Zero Dark Thirty eased 30 percent to $1.63 million; its $74.1 million total is now a bit behind Silver Linings Playbook, and it remains on pace to close below $100 million.
In 14th place, Stand Up Guys opened to an estimated $528,000 from 659 locations. For the weekend, Lionsgate is forecasting around $1.45 million.