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Friday Report: 'The Hobbit' Steals $37.5 Million

by Ray Subers
The Hobbit: An Unexpected Journey
 

 
December 14, 2012

The Hobbit: An Unexpected Journey drew large crowds on Friday and set a new December opening day record with an estimated 37.5 million from 4,045 locations.

The previous December record-holder was The Lord of the Rings: The Return of the King, which debuted to $34.5 million on a Wednesday in 2003. The Hobbit also opened noticeably higher than The Two Towers ($26.2 million), and grossed twice as much as The Fellowship of the Ring ($18.2 million). With 3D/IMAX premiums and a decade of inflation, though, The Hobbit's initial attendance was substantially lower than that of Return of the King and about on par with The Two Towers.

Because its $13 million midnight opening is over three times higher than any previous December release, it's likely that The Hobbit is more frontloaded than other December hits like I Am Legend and Avatar. The range now appears to be $85 million on the low end and $105 million on the high end, which means no matter what it will break the December opening weekend record (I Am Legend's $77.2 million).

While critics were lukewarm on The Hobbit (65 percent on Rotten Tomatoes), audiences awarded it a strong "A" CinemaScore. This suggests that The Hobbit is in for a long, very healthy run at the box office through the remainder of the Holiday season.

On the heels of seven Golden Globe nominations, Lincoln was tops among holdovers on Friday with an estimated $1.93 million (off a light 24 percent). Through nearly a month in theaters, the Steven Spielberg-directed biopic has earned a very impressive $102.6 million.

Skyfall fell 41 percent to an estimated $1.85 million, which was good for third place on Friday. The 23rd James Bond adventure has grossed $267.2 million, which is nearly $100 million more than predecessor Quantum of Solace.

Rise of the Guardians continued to hang on decently on Friday, dipping 34 percent to $1.52 million; unfortunately, it's only made $65.5 million so far. The Twilight Saga: Breaking Dawn Part 2 rounded out the Top Five with $1.48 million (down 48 percent) for a new total of $273.2 million.

Playing for Keeps plummeted 53 percent to an estimated $1.01 million on Friday. Through eight days in theaters, the Gerard Butler rom-com bomb has grossed a meager $8.6 million.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'The Hobbit' Expected to Set December Opening Record

Related Chart:
Grosses for Friday, December 14, 2012



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