News

Friday Report: 'Skyfall' Soars on Opening Day

by Ray Subers
Skyfall
 

 
November 10, 2012

As expected, Skyfall set a new opening day record for a Bond movie on Friday with a very strong $30.8 million. That's the fifth-highest debut of the year, and best since July's The Dark Knight Rises. Add in IMAX and large-format grosses from Thursday and Skyfall is already at $33 million.

Skyfall's opening was a bit of an improvement over Daniel Craig's last outing as 007, Quantum of Solace, which earned $27 million on its first day in 2008. It's also more than double Casino Royale's $14.7 million debut in 2006.

The 23rd Bond adventure received a strong "A" CinemaScore, suggesting word-of-mouth could drive better-than-anticipated business for the remainder of the weekend. Sony is currently projecting high-$70 millions; using recent Bond movies as a comparison, Skyfall could wind up as high as $90 million through Sunday.

In second place, Wreck-It Ralph fell 42 percent to an estimated $7.84 million. That's not a great hold for an animated movie, especially one that's garnered good reactions from audiences so far. For example, that decline is a bit worse than Megamind's 38 percent at the same point in 2010. Through eight days, Ralph has earned $68.5 million, which is a tad higher than Megamind's $67.5 million.

Flight dropped 48 percent to an estimated $4.25 million on its second Friday. The Denzel Washington drama was likely hurt by Skyfall's entrance to the market, though that somewhat-steep decline suggests the actual word-of-mouth isn't as great as the movie's "A-" CinemaScore suggested. Flight has now earned $36.9 million, and will be at around $45 million by the end of the weekend.

At the start of its fifth weekend, Argo dipped 39 percent to an estimated $1.84 million. Through 29 days in theaters, the Iranian hostage crisis thriller has bagged $80.8 million, and is on its way to at least $100 million by the end of its run.

In fifth place, Taken 2 eased 35 percent to an estimated $1.18 million. With a $128.5 million total, it is remarkably still $15 million ahead of its predecessor.

The Man with the Iron Fists got crushed yesterday: the kung fu flick plummeted 76 percent to an estimated $739,000. Through eight days, RZA's pet project has earned just $11 million, and will be lucky to close north of $20 million.

At just 11 locations, Steven Spielberg's Lincoln grossed an estimated $268,000. That translates to a very impressive $24,364 per-theater average. For the weekend, it should wind up with around $750,000 and just barely miss the Top 12.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Skyfall' Lands in U.S. Theaters After Killing Overseas

Related Chart:
Grosses for Friday, November 9, 2012



RECENT ARTICLES
9/18 Forecast: 'Maze Runner' on Track for Big First Place Debut
9/14 Weekend Report: 'No Good Deed' Succeeds, 'Guardians' Passes $300 Million
9/13 Friday Report: 'No Good Deed' Defeats 'Dolphin Tale' Sequel
9/11 Forecast: 'Dolphin Tale,' 'No Good Deed' to Lead Another Quiet Weekend
9/10 Grading Mojo's Summer 2014 Forecast
9/10 Grading Mojo's Summer 2014 Forecast (cont.)
> MORE: News | Features
LATEST UPDATES
WEEKLY: Sept. 12-18 (102 tracked)
DAILY: Thursday, 9/18 (48 tracked)
SCHEDULE: 'Amityville,' 'Demonic'
THEATERS: 9/26 Estimates
THEATERS: 9/19 Counts
SCHEDULE: 'Deadpool,' 'Fantastic Four,' 'Assassin's Creed,' 'Paper Towns'
SCHEDULE: 'Top Five,' 'A Most Violent Year'
SCHEDULE: 'Kidnap,' 'The Disappointments Room'
SCHEDULE: 'Paranormal Activity 5,' 'Scouts vs. Zombies'
MPAA: New Ratings - 'Mockingjay,' 'Into the Woods,' 'Blackhat'
New poster for 'Interstellar' >
FOREIGN CHARTS >
Japan: 'Guardians' opens in 3rd >
Korea: 'Begin Again' in 2nd >
Australia: 'Ninja Turtles' rules >
Germany: 'Sex Tape' dominates >
U.K.: 'Boxtrolls' on top >
Brazil: 'Hercules' repeats >
Mexico: 'Maze Runner' in 1st >
France: 'Sex Tape' in 2nd >
Italy: 'Fault' holds off 'Sex Tape' >
> MORE UPDATES