Friday Report: Solid Starts for 'Bourne,' 'Campaign'
by Ray Subers
August 11, 2012
|The Bourne Legacy|| |
The Bourne Legacy and The Campaign both got off to respectable starts on Friday, which pushed reigning champion The Dark Knight Rises down to third place.
The Bourne reboot/spin-off debuted to an estimated $14 million yesterday. That's up from The Bourne Identity's $8.7 million from a decade ago, but less than The Bourne Supremacy ($18.4 million) and The Bourne Ultimatum ($24.7 million). It's at least right in line with recent Bond franchise reboot Casino Royale, which earned $14.7 million on its opening day. Distributor Universal Pictures is currently predicting a $41 million weekend, which is a fine start given the challenge of switching the leading man from Matt Damon to Jeremy Renner.
Will Ferrell/Zach Galifianakis political comedy The Campaign grossed an estimated $10.25 million yesterday. That's on the low-end for Ferrell Summer movies: it's a bit below Anchorman's $10.76 million, and also down from Step Brothers ($11.8 million) and The Other Guys ($13.1 million). That being said, political comedies are always a tough sell, and R-rated comedies don't usually burst out of the gate, so this is actually a pretty good debut. The Campaign appears poised to finish the three-day weekend in the high-$20 millions.
The Dark Knight Rises dropped 45 percent to an estimated $5.63 million on Friday. The conclusion to Christopher Nolan's Batman trilogy has now earned $376.2 million, and currently trails its predecessor by almost $47 million.
Hope Springs brought in an estimated $4.7 million on Friday, which is more than it had made on Wednesday and Thursday combined ($4.45 million). While that is noticeably off from star Meryl Streep's last Summer release, Julie & Julia ($6.5 million), it's a fine number for a movie that should play well with older audiences for the remainder of the Summer.
Sony Pictures did not report on Total Recall's Friday haul, which suggests that the poor word-of-mouth ("C+" CinemaScore) has put the movie on track for a catastrophic second weekend.
Depending on where Total Recall falls on the chart, Diary of a Wimpy Kid: Dog Days took fifth or sixth place with an estimated $2.85 million on Friday. Through eight days, the children's book adaptation has earned $25.2 million, and has no chance of getting anywhere close to its predecessors ($64 million and $52.7 million).
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• Forecast: 'Bourne' Reboot Hopes to Extend Franchise's 'Legacy'
• Grosses for Friday, August 10, 2012