News

Friday Report: Solid Starts for 'Bourne,' 'Campaign'

by Ray Subers
The Bourne Legacy
 

 
August 11, 2012

The Bourne Legacy and The Campaign both got off to respectable starts on Friday, which pushed reigning champion The Dark Knight Rises down to third place.

The Bourne reboot/spin-off debuted to an estimated $14 million yesterday. That's up from The Bourne Identity's $8.7 million from a decade ago, but less than The Bourne Supremacy ($18.4 million) and The Bourne Ultimatum ($24.7 million). It's at least right in line with recent Bond franchise reboot Casino Royale, which earned $14.7 million on its opening day. Distributor Universal Pictures is currently predicting a $41 million weekend, which is a fine start given the challenge of switching the leading man from Matt Damon to Jeremy Renner.

Will Ferrell/Zach Galifianakis political comedy The Campaign grossed an estimated $10.25 million yesterday. That's on the low-end for Ferrell Summer movies: it's a bit below Anchorman's $10.76 million, and also down from Step Brothers ($11.8 million) and The Other Guys ($13.1 million). That being said, political comedies are always a tough sell, and R-rated comedies don't usually burst out of the gate, so this is actually a pretty good debut. The Campaign appears poised to finish the three-day weekend in the high-$20 millions.

The Dark Knight Rises dropped 45 percent to an estimated $5.63 million on Friday. The conclusion to Christopher Nolan's Batman trilogy has now earned $376.2 million, and currently trails its predecessor by almost $47 million.

Hope Springs brought in an estimated $4.7 million on Friday, which is more than it had made on Wednesday and Thursday combined ($4.45 million). While that is noticeably off from star Meryl Streep's last Summer release, Julie & Julia ($6.5 million), it's a fine number for a movie that should play well with older audiences for the remainder of the Summer.

Sony Pictures did not report on Total Recall's Friday haul, which suggests that the poor word-of-mouth ("C+" CinemaScore) has put the movie on track for a catastrophic second weekend.

Depending on where Total Recall falls on the chart, Diary of a Wimpy Kid: Dog Days took fifth or sixth place with an estimated $2.85 million on Friday. Through eight days, the children's book adaptation has earned $25.2 million, and has no chance of getting anywhere close to its predecessors ($64 million and $52.7 million).

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Bourne' Reboot Hopes to Extend Franchise's 'Legacy'

Related Chart:
Grosses for Friday, August 10, 2012



RECENT ARTICLES
12/21 Weekend Report: 'Hobbit' Emerges Victorious in Final Box Office 'Battle'
12/21 Weekend Report (cont.): Final 'Night at the Museum' Narrowly Tops 'Annie'
12/21 Around-the-World Roundup: 'Hobbit' Finale Adds $109 Million Overseas
12/20 Friday Report: 'Hobbit' Finale Conquers Friday Box Office
12/17 Forecast: Will Moviegoers Show Up One Last Time for 'The Hobbit'?
12/17 Forecast (cont.): 'Night at the Museum,' 'Annie' Open Ahead of Christmas Holiday
> MORE: News | Features
LATEST UPDATES
DAILY: Wednesday Estimates
MPAA: New Ratings - 'Pitch Perfect 2,' 'Wedding Ringer,' 'Strange Magic,' 'Knight of Cups' and more >
SCHEDULE: 'The Interview'
SCHEDULE: 'Star Trek 3'
WEEKEND: Actuals (68 tracked)
SCHEDULE: 'Angry Birds'
WEEKEND: Studio Estimates vs. Actuals
SCHEDULE: 'Kubo and the Two Strings'
ALL TIME: December Openings
DIRECTORS: Peter Jackson Openings
FRANCHISES: 'Lord of the Rings' Openings
GENRES: Prequel Openings
FOREIGN CHARTS >
> MORE UPDATES