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Weekend Report (cont.): 'Savages' Salvages Some Cash, 'Katy Perry' Bombs

by Ray Subers
Savages
 

 
July 8, 2012

<< Continued from "'Spider-Man' Swings High But Falls Short of Predecessors"

Savages debuted in fourth place with $16 million from 2,628 locations. Considering the competitive market and the movie's brutal R-rated violence, this isn't a bad start at all. It's the third-highest debut in director Oliver Stone's career behind Wall Street: Money Never Sleeps ($19 million) and World Trade Center ($18.7 million), but his best for an R-rated movie.

At the same time, Savages came in below a handful of similar crime movies. It's off from Contraband ($24.3 million) and The Town ($23.8 million), though it was a bit higher than Smokin' Aces ($14.6 million).

It's hard to say for certain how the movie performs from here: it received an awful "C+" CinemaScore, and anecdotally is getting some terrible word-of-mouth, but there are only four nationwide releases in the next three weeks so it may have some room to breathe anyway. Even with all the violence, gunplay, and drug trafficking, the movie's audience still skewed slightly female (51 percent) and a little older (61 percent were 30 years of age or older).

Magic Mike fell 60 percent to $15.6 million in its second weekend; considering it was positioned as an "event" movie last week, that huge drop doesn't come as much of a surprise. The Channing Tatum male stripper movie has now earned $72.8 million, and it will be interesting to see whether it can inch its way past $100 million before the end of its run.

Tyler Perry's Madea's Witness Protection also dropped 60 percent this weekend, adding $10.2 million for a new total of $45.8 million. It's on pace to become one of Perry's higher-grossing movies.

A second weekend for Tyler Perry finished ahead of the first weekend for Katy Perry: the pop singer's concert/documentary hybrid earned just $7.14 million for a four-day total of $11.2 million. That's a fraction of Justin Bieber: Never Say Never's $29.5 million three-day start, and it's also less than half of Michael Jackson's This Is It's $23.2 million. That was expected to an extent, though, considering Perry isn't as popular as either of those two figures. However, the movie's four-day opening was less than the three-day start for Jonas Brothers: The 3D Concert Experience ($12.5 million) even though Jonas debuted in half as many locations. That's considered a notorious flop within the concert movie sub-genre, and therefore Part of Me is going to need to hang on very well in the coming weeks to not receive a similar distinction.

The audience was 81 percent female and 72 percent were 25 years of age and older, according to distributor Paramount Pictures. The movie did earn a very good "A" CinemaScore, at least, which should help it a bit.

Madagascar 3: Europe's Most Wanted reached $195.9 million on Sunday, and it's now the highest-grossing entry in the Madagascar franchise. Meanwhile, Moonrise Kingdom has now earned $26.8 million, which makes it writer-director Wes Anderson's second-highest-grossing movie ever behind The Royal Tenenbaums ($52.4 million).

Woody Allen's To Rome with Love expanded nationwide in to 806 locations and earned $3.5 million. The movie's total reached $5.6 million, and by next weekend it will become Sony Pictures Classics' top movie since Allen's last outing Midnight in Paris.

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Forecast
'Amazing Spider-Man' on Track for $140 Million Six-Day Start


This Weekend in Past Years:
2011 - 'Transformers' Claims Independence Gross Record

2010 - 'Eclipse' Swoons But Sweeps Up Over Independence Day
2009 - 'Tranformers' Fends Off 'Ice Age' in Close Independence Weekend
2007 - Moviegoers Spark to 'Transformers'
2006 - 'Pirates' Raid Record Books
2005 - 'War of the Worlds' Booms on Independence Day

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