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Friday Report: 'Spider-Man' Adds $20.7 Million

by Ray Subers
The Amazing Spider-Man
 

 
July 7, 2012

The Amazing Spider-Man easily held on its lead on Friday, though it doesn't quite seem to be reaching the heights of previous entries in the franchise. Meanwhile, Oliver Stone's Savages got off to a fine start in fifth place, while Katy Perry: Part of Me looks like it's coming down on the wrong side of the concert genre.

Spider-Man earned $20.7 million on Friday, which brings its four-day total to $95.7 million. That's way off from all previous Spider-Man movies, which had made at least $125.9 million through the same point. Opening on a Tuesday does skew those results, though, and The Amazing Spider-Man should close that gap significantly over the next two days. Sony is currently forecasting between $60 and $65 million for the three-day weekend, which translates to a $135 million to $140 million six-day start.

Ted had another great day on Friday, dropping 49 percent to $10.5 million. That gross is about on par with The Hangover Part II's $10.6 million on its second Friday, even though Ted started out significantly lower. It's also slightly above the first Hangover's $10.3 million, though that movie held much better (off 38 percent). Ted has already earned $98.1 million, and its expected to pass $120 million by the end of the weekend.

Brave once again took third place with an estimated $6.2 million, which is a 40 percent dip from last Friday. Its 15-day total of $160.6 million places it within the upper tier of Pixar movies to this point, and its still on pace to wind up well above $200 million.

Channing Tatum male stripper movie Magic Mike plummeted 68 percent to $6.1 million on Friday. That drop seems very steep, though its mostly a result of last Friday's gross accounting for a disproportionate amount of the movie's opening weekend. The movie has now earned $63.3 million.

Savages debuted in fifth place with an estimated $5.6 million from 2,628 locations. That's director Oliver Stone's second-highest opening day ever behind Wall Street: Money Never Sleeps ($6.9 million). Among more comparable titles, that's better than Smokin' Aces ($5.09 million) but lower than Contraband ($8.6 million) and Man on Fire ($7.33 million). Universal estimates that the movie will finish the weekend with $16.8 million.

Tyler Perry's Madea's Witness Protection fell 66 percent to $3.4 million. Those figures, along with the $39.1 million total, are almost identical to those for Madea's Family Reunion, which suggests Witness Protection is heading for a final total around $60 million.

It's too early to say for certain, but things really aren't looking good for Katy Perry: Part of Me. After opening to $3.1 million on Thursday, the movie dipped 13 percent to $2.7 million on Friday. That translates to a $5.6 million two-day total, which is lower than nearly all similar titles. It's only a fraction of Justin Bieber: Never Say Never's $23.8 million two-day total; even worse, though, is that it's noticeably off from Jonas Brothers: The 3D Concert Experience ($9.7 million), which is a notorious bomb in the concert movie genre. Audiences did at least give the movie a strong "A" CinemaScore, though even the best word-of-mouth probably can't turn things around too much.

Woody Allen's To Rome with Love expanded in to 806 locations on Friday and earned an estimated $860,000. It should wind up with over $2 million for the weekend.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Spider-Man' on Track for $140 Million Six-Day Start

Related Chart:
Grosses for Friday, July 6, 2012



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