The lure of original movies won out at the box office on Friday, with Ted and Magic Mike drawing huge crowds to movie theaters. Brave held on decently as well, and Madea's Witness Protection performed in line with past Madea movies. As a result, four movies earned over $10 million on Friday, which appears to be the first time that's ever happened.
Ted took first place with an estimated $20.2 million, which is the highest opening day ever for an original R-rated comedy ahead of the first Hangover's $16.7 million. It's also ranks third all-time for R-rated comedies behind The Hangover Part II ($31.6 million) and Sex and the City ($26.8 million). Universal is projecting an opening weekend around $51 million, though plenty of comparisons put it a bit higher (up to $55 million). Considering the strong word-of-mouth the movie seems to be generating, along with the utter lack of comedy competition for the next month, Ted is definitely poised for a very lucrative box office run.
Even though it had to settle for second place, male stripper movie Magic Mike still scored a very impressive $19.4 million on Friday. That's Channing Tatum's best opening day of the year so far ahead of The Vow ($15.3 million) and 21 Jump Street ($13.2 million), both of which had opening weekends north of $35 million and totals above $120 million. Even more surprising is that it marks the top opening day ever for director Steven Soderbergh ahead of all three star-studded Ocean's movies. There's wide speculation that due to its "event movie" status, Magic Mike will be incredibly front-loaded like the first Sex and the City, though that still puts the movie at around $41 million for the three-day frame.
Brave fell 58 percent to an estimated $10.3 million. Among Pixar's recent June openers, that's better than WALL-E (61 percent) and Cars 2 (69 percent) but a bit off from Toy Story 3 (56 percent). Brave's eight-day total reached $108 million, and for the weekend it should wind up with around $35 million.
Madagascar 3: Europe's Most Wanted rounded out the Top Five with $3.57 million, which is off 42 percent from last week. At $171.8 million, it still leads its predecessor by over $20 million through the same point.
With the widely-appealing movies at the top of the chart, someone was going to have to suffer. That wound up being Abraham Lincoln: Vampire Hunter, which plummeted 71 percent to a meager $1.83 million. Through 10 days, the Timur Bekmambatov flick has earned $24.9 million.
Moonrise Kingdom made its nationwide expansion in to 854 theaters on Friday and jumped to eighth place with an estimated $1.39 million. The latest movie from writer-director Wes Anderson has now earned $14.9 million.