'The Avengers' Hits $600 Million
by Ray Subers
June 26, 2012
|The Avengers|| |
Sometime today, The Avengers will become the third movie ever to earn over $600 million at the domestic box office. It is reaching that milestone on its 54th day in theaters, which is a week longer than it took Avatar (47 days). Including its foreign gross, the movie's worldwide total now sits at an incredible $1.44 billion.
The Avengers started its remarkable box office run with a record-shattering $207.4 million opening weekend. In a somewhat surprising turn of events, the movie's appeal reached well beyond the fanboy crowd, and it has held incredibly well in its eight weeks in theaters. Its debut currently accounts for 34.6 percent of its gross, which is a lower share than predecessors The Incredible Hulk (41.1 percent), Iron Man 2 (41 percent), Captain America: The First Avenger (36.8 percent) and Thor (36.3 percent).
The movie now holds 28 records on Box Office Mojo including opening weekend, opening theater average ($47,698) second weekend ($103.05 million), 10-day gross ($373.1 million), and fastest to $500 million (23 days). It currently accounts for over 32 percent of the total grosses for Summer 2012, and it has earned more than the next four movies combined (MIB 3, Madagascar 3: Europe's Most Wanted, Snow White and the Huntsman and Prometheus).
The Avengers continues to earn plenty of money, and this past weekend it eased 19 percent to $7.2 million. Based on its trajectory, it could wind up as high as $630 million, though that assumes its able to continue generating interest after The Amazing Spider-Man opens next Tuesday.
On Wednesday, The Avengers will pass the original run of Titanic ($600.8 million), though it won't eclipse Titanic's combined $658.7 million (including April's 3D re-release) unless it gets a major re-release at some point.
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• Summer 2012 Domestic Forecast
• 'Avengers' Records
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• 2012 Grosses (2012-only releases)
• Year-to-Date Comparison