Friday Report: 'Madagascar 3' Holds Off Weak Openers

by Ray Subers
Madagascar 3: Europe's Most Wanted

June 16, 2012

Newcomers Rock of Ages and That's My Boy had a rough time on Friday, which allowed Madagascar 3: Europe's Most Wanted to easily retain the top spot at the box office. The animated three-quel fell 52 percent to an estimated $10.03 million, which brings its eight-day total to a very solid $95 million. That total is a bit ahead of Madagascar: Escape 2 Africa's $90.04 million, though the gap will probably begin to narrow once Brave debuts next Friday. Madagascar 3 should wind up with around $33 million for the three-day frame.

Prometheus held on to second place, though it plummeted 73 percent to $5.83 million. That's a much steeper Friday-to-Friday decline than Super 8 (51 percent) or Inception (40 percent), and it was also remarkably a tad below last June's front-loaded intergalactic adventure Green Lantern (72 percent). Prometheus has now earned $74.5 million overall, and it should grab close to $20 million for the weekend.

In third place, Rock of Ages grossed a paltry $5.35 million from 3,470 locations. That's a fraction of Hairspray's $10.98 million and Mamma Mia!'s $9.87 million, and it's about on par with last Fall's more modest Footloose ($5.43 million). Rock of Ages will likely finish the weekend with around $15 million in the bank.

That's My Boy was just as bad, if not worse, than Rock of Ages. The R-rated comedy debuted to an estimated $4.6 million from 3,030 locations, which is the lowest opening for an Adam Sandler live-action comedy in at least a decade. It was also just over half of Sandler's last R-rated effort Funny People ($8.69 million), which is widely considered one of his biggest flops to date. The movie could finish the weekend with under $13 million, which would be a truly devastating result from one of the most consistent box office performers of the past decade.

Rounding out the Top Five, Snow White and the Huntsman fell 47 percent to an estimated $4 million, which brings the movie's total to $112.8 million. MIB 3 and The Avengers both eased 35 percent—the Will Smith action comedy added $2.8 million for a total of $145.5 million, while the blockbuster superhero team-up earned $2.2 million for an overall tally of $580.1 million.

Moonrise Kingdom expanded to 178 locations and was up 33 percent to $618,000. The Wes Anderson movie has now earned $5.22 million.

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Related Chart:
Grosses for Friday, June 15, 2012

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