News

Weekend Report (cont.): 'Avengers' Passes $550 Million

by Ray Subers
The Avengers
 

 
June 3, 2012

<< Continued from "'Snow White' Takes Big Bite Out of Box Office Apple"

The Avengers
dropped 44 percent to $20.5 million, which is the fourth-highest fifth weekend ever behind Avatar, Titanic and The Sixth Sense. On Friday, the superhero team-up passed The Dark Knight ($533.3 million) to move up to third place on the all-time domestic chart, and on Sunday it passed $550 million in a record 31 days (it took Avatar 38 days). To date, The Avengers has earned $552.95 million, and it's still on pace for around a $600 million total.

Battleship took another big hit this weekend, plummeting 54 percent to $5.1 million. Its 17-day total reached $55.4 million, which is off from John Carter's $62.4 million through the same point.

The Dictator fell 49 percent to $4.7 million for a total of $50.8 million. It could still pass Bruno's $60.05 million, but it's definitely not taking the trophy for first R-rated comedy hit of Summer 2012.

In sixth place, The Best Exotic Marigold Hotel dipped 30 percent to $4.5 million, and has now earned $25.4 million. What to Expect When You're Expecting wasn't far behind with $4.4 million (off 38 percent) for a weak total of $30.7 million.

For Greater Glory debuted at 757 locations this weekend and grossed $1.89 million (good for 10th place). That translates to an unremarkable $2,491 per-theater average, and the movie will be lucky to get anywhere close to $10 million by the end of its run.

Moonrise Kingdom expanded to 16 locations and moved up to 13th place with $876,881. It put up an outstanding $54,805 per-theater average, and has now earned $1.7 million. Focus Features is going to continue with a gradual platform release next weekend when it adds 10 additional markets and reaches a total of roughly 70 theaters.

The Intouchables moved in to 50 locations and earned $321,951. That's a not-great $6,439 per theater, and it will be interesting to see if The Weinstein Company forges ahead with an aggressive expansion after this middle-of-the-road result.

Speaking of The Weinstein Company, Piranha 3DD debuted to $182,237 at 86 locations for a terrible per-theater average of $2,119. The movie's financial success, though, isn't primarily rooted in its theatrical performance—it was also released day-and-date on video on demand (though, of course, those viewing at home can't get the full 3DD experience).

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Last Weekend
'MIB 3' Beats 'Avengers' With Solid Memorial Debut


This Weekend in Past Years:
• 2011 - 'First Class' Ranks Last Among 'X-Men'

• 2010 - 'Shrek' Reigns Over Meager Parade Again
• 2009 - 'Up' Lifts Pixar to Tenth Smash
• 2007 - 'Pirates' Sinks, 'Knocked Up' Scores
• 2006 - Exes Exceed 'X-Men'
• 2005 - 'Cinderella Man' Pulls a Punch, 'Madagascar' Claims Weekend Title

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