Weekend Report (cont.): 'Avengers' Passes $550 Million

by Ray Subers
The Avengers

June 3, 2012

<< Continued from "'Snow White' Takes Big Bite Out of Box Office Apple"

The Avengers
dropped 44 percent to $20.5 million, which is the fourth-highest fifth weekend ever behind Avatar, Titanic and The Sixth Sense. On Friday, the superhero team-up passed The Dark Knight ($533.3 million) to move up to third place on the all-time domestic chart, and on Sunday it passed $550 million in a record 31 days (it took Avatar 38 days). To date, The Avengers has earned $552.95 million, and it's still on pace for around a $600 million total.

Battleship took another big hit this weekend, plummeting 54 percent to $5.1 million. Its 17-day total reached $55.4 million, which is off from John Carter's $62.4 million through the same point.

The Dictator fell 49 percent to $4.7 million for a total of $50.8 million. It could still pass Bruno's $60.05 million, but it's definitely not taking the trophy for first R-rated comedy hit of Summer 2012.

In sixth place, The Best Exotic Marigold Hotel dipped 30 percent to $4.5 million, and has now earned $25.4 million. What to Expect When You're Expecting wasn't far behind with $4.4 million (off 38 percent) for a weak total of $30.7 million.

For Greater Glory debuted at 757 locations this weekend and grossed $1.89 million (good for 10th place). That translates to an unremarkable $2,491 per-theater average, and the movie will be lucky to get anywhere close to $10 million by the end of its run.

Moonrise Kingdom expanded to 16 locations and moved up to 13th place with $876,881. It put up an outstanding $54,805 per-theater average, and has now earned $1.7 million. Focus Features is going to continue with a gradual platform release next weekend when it adds 10 additional markets and reaches a total of roughly 70 theaters.

The Intouchables moved in to 50 locations and earned $321,951. That's a not-great $6,439 per theater, and it will be interesting to see if The Weinstein Company forges ahead with an aggressive expansion after this middle-of-the-road result.

Speaking of The Weinstein Company, Piranha 3DD debuted to $182,237 at 86 locations for a terrible per-theater average of $2,119. The movie's financial success, though, isn't primarily rooted in its theatrical performance—it was also released day-and-date on video on demand (though, of course, those viewing at home can't get the full 3DD experience).

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Last Weekend
'MIB 3' Beats 'Avengers' With Solid Memorial Debut

This Weekend in Past Years:
• 2011 - 'First Class' Ranks Last Among 'X-Men'

• 2010 - 'Shrek' Reigns Over Meager Parade Again
• 2009 - 'Up' Lifts Pixar to Tenth Smash
• 2007 - 'Pirates' Sinks, 'Knocked Up' Scores
• 2006 - Exes Exceed 'X-Men'
• 2005 - 'Cinderella Man' Pulls a Punch, 'Madagascar' Claims Weekend Title

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