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Friday Report: 'Avengers' Amazes with $80.5 Million

by Ray Subers
The Avengers
 

 
May 5, 2012

It didn't break the opening day record, but The Avengers still got off to one of the best starts ever on Friday. The movie earned $80.5 million, which is the second-highest opening day ever behind last Summer's Harry Potter and the Deathly Hallows Part 2 ($91.1 million). More impressively, when you take midnight grosses out The Avengers scored $61.8 million during the day on Friday, which obliterates Spider-Man 3's previous record of $49.8 million.

Since midnight grosses were only a small part of The Avengers' tally on Friday, it's unlikely that demand is even close to satisfied at this point. Using past summer kick-off comic book movies as a comparison, The Avengers has a legitimate shot at reaching $200 million this weekend. Even if it doesn't get quite that high, it is practically a mathematical certainty that The Avengers winds up setting a new opening weekend record ahead of Harry Potter and the Deathly Hallows Part 2's $169.2 million.

The Avengers accounted for over 80 percent of ticket sales on Friday, but there were other movies in the market as well. Think Like a Man fell 51 percent to an estimated $2.68 million, which was good for second place. The movie has now earned $67.7 million through 15 days in theaters.

The Lucky One dropped 60 percent to $1.95 million, and has so far grossed $44.4 million. The Avengers took 778 of The Hunger Games's theaters, and so the blockbuster was off 46 percent to $1.62 million. Still, it's now made $376.6 million, and will pass $380 million by the end of the weekend.

Last weekend's new releases all suffered mightily against The Avengers. The Five-Year Engagement dropped 51 percent to an estimated $1.7 million, and ranked fourth above The Hunger Games. The Pirates! Band of Misfits plummeted 52 percent to $1.32 million, which is a very steep drop for an animated movie. The Raven and Safe fell 67 percent and 69 percent to $844,000 and $825,000, respectively.

While The Avengers was the only new nationwide release, The Best Exotic Marigold Hotel earned a very solid $197,000 from 27 locations. That translates to a per-theater average of $7,296, and the comedy should net well over $500,000 by the end of the weekend.

Become a fan of Box Office Mojo on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
'Avengers' Scores Highest Superhero Midnight Opening Ever
Weekend Forecast: 'The Avengers' Takes Aim at Opening Weekend Record
'Harry Potter' Conjures Opening Day Record
'New Moon' Shatters Opening Day Record
'Breaking Dawn' Bites Into Third-Highest Day Ever
'Eclipse' Breaks Wednesday Record But Falls Short of 'New Moon'
'Hunger Games' Kills with Fifth-Best Opening Day Ever

Related Chart:
Grosses for Friday, May 4, 2012
All Time: Opening Days
All Time: Friday Grosses



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