Weekend Report (cont.): 'Titanic 3D' Doesn't Sink or Sail
by Ray Subers
April 8, 2012
|Titanic 3D|| |
<< Continued from "'The Hunger Games' Three-peats, Passes $300 Million Over Easter"
Titanic 3D earned $17.3 million from 2,674 locations this weekend, which brought its five-day total to $25.65 million. Including the original release, James Cameron's period epic has grossed $626.4 million at the domestic box office, which ranks second on the all-time chart behind Avatar.
The movie's three-day weekend was the lowest among all four of the 3D re-releases from the past eight months, including Beauty and the Beast ($17.75 million). That's not an entirely fair comparison, though, given its 194 minute runtime and Wednesday opening. Looking at it another way, Titanic 3D's five-day opening of $25.7 million ranks second among 3D re-releases behind The Lion King ($35.1 million).
Paramount is reporting that the audience was 51 percent under the age of 25 (most of whom were probably a bit too young to see the movie on the big screen in 1997), and 60 percent female. They awarded the movie an "A" CinemaScore, which bumped up to an "A+" among women. Eight percent of the grosses came from 79 IMAX screens, and the movie will move on to many more of those screens on Friday when more of the Wrath of the Titans commitments expire. Because it's an all-digital release (meaning theaters can easily switch between 3D and 2D presentations), Paramount is not currently providing a 3D share.
The jury is still out on Titanic 3D. If it burns out quickly like Star Wars: Episode I—The Phantom Menace in 3D, then it should be viewed as a bit of a disappointment—considering how popular Titanic is, though, that scenario seems extremely unlikely.
In fourth place, Wrath of the Titans fell 56 percent to $14.7 million. That's about on par with Clash of the Titans's hold (56.5 percent decline), though Wrath's $58.6 million 10-day total is less than Clash's opening weekend gross ($61.2 million).
Mirror Mirror dipped 40 percent to $11.1 million in its second weekend. That's a fine hold, though it's a bit worse than past family titles over Easter weekend (for example, Rio and Monsters Vs. Aliens were both off 33 percent). Relativity Media's Snow White flick has now earned $36.8 million.
In its fourth outing, 21 Jump Street eased just 33 percent to $10 million. It passed $100 million on Friday, and is at a very impressive $109.4 million through Sunday.
Dr. Seuss' The Lorax added $5.03 million this weekend to bring its total to $198.2 million. By Tuesday or Wednesday it will become the second 2012 movie to pass $200 million, and the first animated movie to hit that mark since 2010's Tangled.
The Raid: Redemption expanded to 176 locations and grossed $526,292 ($2,990 per-theater average), which was good for 12th place this weekend. The movie is currently scheduled to expand in to at least 500 more theaters next weekend, which technically means it will be making a nationwide expansion (600+ venues).
• 'Wrath,' 'Mirror' No Match for 'Hunger Games'
Easter Weekend in Past Years:
• 2011 - 'Rio' Edges Out 'Madea' Over Easter
• 2010 - Kraken Gets Crackin' Over Easter
• 2009 - 'Hannah Montana' Rules Easter Roost
• 2008 - 'Horton' Hatches Easter Win
• 2007 - 'Grindhouse' Dilapidated Over Easter Weekend
• 2006 - 'Scary Movie 4' Cracks Easter Record
• 2005 - 'Guess Who' Dines at Top Spot
• Weekend Box Office Results
• All-Time Domestic