Friday Report: 'The Lorax' Gets the Message Out on Friday

by Ray Subers
Dr. Seuss' The Lorax

March 3, 2012

On Theodor Geisel's 108th birthday, Dr. Seuss' The Lorax took first place at the box office with an estimated $17.4 million. That's the best opening day since The Twilight Saga: Breaking Dawn Part 1's monster debut last November, and it's also the best start for an animated movie since Cars 2 last June.

The Lorax's opening was noticeably higher than Dr. Seuss' Horton Hears a Who! ($13.3 million), though it was less than Despicable Me's $21.3 million. Still, based on the track-record of previous March animated movies The Lorax should top Despicable Me's $56.4 million weekend opening.

Project X also performed well with an estimated $8.17 million second place start. That's a bit lower than Chronicle's $8.6 million opening last month, though in one day it topped the total grosses of recent party movies Take Me Home Tonight ($6.93 million) and College ($4.7 million). For the weekend, Project X should wind up with over $20 million.

Last weekend's winner Act of Valor plummeted 58 percent to an estimated $3.8 million. The action flick, starring active-duty Navy SEALs, has made $35.3 million through its first eight days.

Safe House and The Vow continued to rake in the dough on Friday. Safe House dipped 40 percent to $1.9 million for a total of $102.9 million, while The Vow fell 43 percent to $1.85 million. The Vow is currently the highest-grossing movie of 2012 with $107.5 million.

As is typical for Tyler Perry movies, Good Deeds was off a huge 65 percent to an estimated $1.85 million. So far, the drama has only made $20.6 million, and it will end up being one of Perry's lowest-grossing movies ever.

Following its five Oscar wins, The Artist expanded to 1,756 locations and jumped 27 percent to $938,000. The black-and-white silent movie has so far grossed $34.1 million, and it still has plenty of money left to earn before it wraps up its run.

Related Stories:
Weekend Forecast: Box Office Be Warned - 'The Lorax' Set for Huge Debut

Related Chart:
Grosses for Friday, March 2, 2012

3/22 'Pacific Rim Uprising' Looks to Dethrone 'Black Panther' Atop the Weekend Box Office
3/18 'Black Panther' Tops $600M Domestically While 'I Can Only Imagine' Surprises with $17M Debut
3/15 Can 'Black Panther' Fend Off 'Tomb Raider' for Fifth Straight Weekend at #1?
3/11 'Black Panther' Remains Box Office King, Topping $1 Billion Worldwide
3/8 Disney's 'A Wrinkle in Time' and 'Black Panther' Compete for the Weekend's Top Spot
3/4 'Black Panther' Tops $500 Million, Becoming Tenth Largest Domestic Release All-Time
> MORE: News | Features
DAILY: Wednesday, 3/21 (41 tracked)
DAILY: Tuesday, 3/20 (40 tracked)
New MPAA Ratings Added
DAILY: Monday, 3/19 (40 tracked)
WEEKEND: Weekend Actuals, 'Black Panther' #1
DAILY: Friday, 'Tomb Raider' #1
WEEKLY: 'Black Panther' Tops the Week with $57.49m
DAILY: Thursday 3/15 (45 tracked)