'Harry Potter' Already Breaking Records
by Brandon Gray
July 13, 2011
|Harry Potter and the Deathly Hallows Part 2|| |
It's not even out yet, but Harry Potter and the Deathly Hallows Part 2 is already breaking records. Distributor Warner Bros. Pictures announced today that the Harry Potter finale has conjured over $32 million in advance ticket sales, setting a new pre-opening benchmark. Regal Entertainment Group alone claimed over $10 million for the 535 locations it operates, whlie MovieTickets.com has already sold more Deathly Hallows Part 2 tickets than for any other 2011 release, marking a 38 percent increase over Part 1.
In a bid to give fans ample opportunity to see the long-awaited finale this weekend (and to potentially break the opening weekend record), Warner Bros. will unleash Harry Potter and the Deathly Hallows Part 2 on over 11,000 screens at 4,375 locations, setting new records for both the franchise and the studio.
Predecessor Harry Potter and the Deathly Hallows Part 1 had around 9,400 screens at 4,125 locations, debuting to a franchise-high $125 million, while Warner Bros. stable mate The Dark Knight had a little over 9,000 screens at 4,366 locations and shattered the opening weekend record with $158.4 million on the same mid-July timeframe in 2008. Pirates of the Caribbean: At World's End likely still holds the all-time screen count record (11,500), while The Twilight Saga: Eclipse maintains the location count record (4,468).
Included in Harry Potter and the Deathly Hallows Part 2's release is a record 3,000-plus 3D location count, topping Transformers: Dark of the Moon's 2,789 record. Deathly Hallows Part 2 also boasts the IMAX release record, chalking up 274 IMAX locations.
For its midnight launch, Harry Potter and the Deathly Hallows Part 2 will show at over 3,800 locations. Deathly Hallows Part 1 played at around 3,700 locations for its midnight debut, which generated $24 million. Eclipse currently holds the midnight record with $30 million at over 4,000 locations.
In Box Office Mojo's "when will you see it" reader polling, Harry Potter and the Deathly Hallows Part 2 is pulling a whopping 68.2 percent for "opening weekend" so far, surpassing its predecessor's 64.1 percent score. The Dark Knight had nearly 77 percent when it released.
Discuss 'Harry Potter' on Facebook, Twitter, and in Box Office Mojo's forums.
Previous 'Harry Potter' Weekend Reports:
• 'Deathly Hallows Part 1' Marks Liveliest 'Potter' Debut Yet
• 'Half-Blood Prince:' Harry Potter' Has Hot-Blooded Premiere
• 'Order of the Phoenix:' Harry Potter' Flies with the 'Phoenix'
• 'Goblet of Cash:' Harry Potter's 'Goblet' Runneth Over with Cash
• 'Prisoner of Azkaban:' Hotter 'Potter' in Summer
• 'Chamber of Secrets:' 'Harry Potter' Potent in Second Movie Debut
• 'Harry Potter' Franchise
• All-Time Widest Releases
• All-Time Opening Weekends