Weekend Report: 'Green Lantern' Not the Brightest Bulb
by Brandon Gray
June 20, 2011
|Green Lantern|| |
This weekend, Green Lantern's light was more red than green, but the comic book adaptation still drew $53.2 million on approximately 7,200 screens at 3,816 locations.
Green Lantern's start landed behind X-Men: First Class's $55.1 million and Thor's $65.7 million, and its Friday-to-Saturday drop of 22 percent was steeper than those movies' eight percent. The gross was also less than The Incredible Hulk and the two Fantastic Four movies, and the attendance disparity was only greater. Green Lantern's estimated attendance was even lower than Daredevil and Ghost Rider.
Green Lantern continued the tradition of B-list superheroes failing to soar to blockbuster heights (with the exception of Iron Man), despite an enormous marketing push that tried to pound people into submission. But an onslaught of ads is not necessarily the same thing as an effective campaign. The bottom line is that Green Lantern simply didn't have that appealing of a premise with its distancing sci-fi fantasy angle, and no amount of ads could make it look less awkward.
3D presentations at 2,711 locations accounted for 45 percent of Green Lantern's gross. The 3D share was close to Kung Fu Panda 2 and Pirates of the Caribbean: On Stranger Tides but down from Thor's 60 percent. Distributor Warner Bros.' exit polling indicated that 64 percent of Green Lantern's audience was male and 63 percent was over 25 years old (19 percent was under 18).
In second place, Super 8 had a decent hold, retreating 39 percent to $21.5 million for a District 9-matching $73 million haul in ten days. Its percentage drop was much smaller than District 9, Battle: Los Angeles and Cloverfield among others and was on par with Knowing.
Mr. Popper's Penguins slid in to third with $18.4 million on around 4,200 screens at 3,339 locations. That was tepid for a Jim Carrey comedy or family vehicle and was in the same range as Surf's Up. Distributor 20th Century Fox's research showed that 56 percent of Mr. Popper's audience was female and 58 percent was under 25 years old.
X-Men: First Class ranked fourth with $11.9 million, which was the lowest-grossing third weekend yet for an X-Men movie. The reboot prequel's tally climbed to $120.4 million in 17 days, also the lowest of the series.
The Hangover Part II rounded out the Top Five with $10.1 million, off 43 percent for a $233.1 million tally in 25 days. It was followed by Kung Fu Panda 2, which was down a distressing 45 percent to $9 million for a $143.7 million total, also in 25 days.
Midnight in Paris saw the smallest decline among nationwide releases after a slight expansion. The Woody Allen comedy eased 16 percent to $4.9 million, increasing its sum to $21.4 million in 31 days. While usually the best holder on a given weekend, Bridesmaids was the bridesmaid this time, though the comedy was down only 29 percent to $7.1 million for a stellar $136.5 million total in 38 days.
Meanwhile, The Art of Getting By didn't get by, making a mere $679,160 in its debut at 610 locations. The Tree of Life expanded to 114 locations and made more, coming in at $1.16 million for a $3.9 million sum in 24 days, but it's no Midnight in Paris.
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• Forecast: Will 'Green Lantern' Burn Bright or Flame Out?
• 'Super 8' Checks In at Top Spot
This Timeframe in Past Years:
• 2010 - Pixar Pounds Its 'Toy' Chest
• 2009 - 'Proposal' Pops, 'Year One' Lacks Stones
• 2008 - 'Get Smart' Wins, 'Love Guru' Loses
• 2007 - 'Evan' All Wet, '1408' Occupied
• 2006 - Sandler Controls Box Office Again
• 2005 - 'Batman' Begins in the Shadows
• Weekend Box Office Results
• All Time June Opening Weekends
• Showdown: 'Green Lantern' Vs. 'Thor' Vs. 'X-Men'