Seven-Day Summary: 'Hop' Trumps Four New Movies
by Ray Subers
April 15, 2011
Hop took a bit of a dive in its second week, though it still easily led the box office once again. Among the new releases, Hanna topped the more heavily-marketed Arthur and Your Highness as well as sports drama Soul Surfer. Overall business was off nine percent from last year, when Clash of the Titans, Date Night and How to Train Your Dragon each ended up north of $30 million.
Hop declined 46 percent to $25 million, and that drop was on the high-end for a family movie. After closing its first week a bit ahead of Rango, Hop now trails 2011's highest-grossing movie by just under $6 million. With a total of $71.4 million, the Illumination Entertainment movie is poised for another steep decline against newcomer Rio this weekend before leveling out thanks to the Easter holiday.
Hanna surprisingly opened in second place with $16 million. The thriller actually grabbed first place on Monday and Tuesday before falling behind Hop on Wednesday and Thursday. Among recent assassin movies, it was a bit higher than The Mechanic but below The American, and it also trailed Kick-Ass by a significant margin.
The Arthur remake had to settle for third this week with a mediocre $15.4 million debut. This figure did little to suggest that Russell Brand is ready for leading-man status, though the odd marketing and generally unnecessary nature of the project didn't do him any favors.
Soul Surfer grossed $12.6 million in its first week. Its estimated attendance was about half that of the last surfer girl drama Blue Crush, but was still decent, given its grim (but inspirational) subject matter and modest push.
Your Highness was the big loser of the week. The medieval stoner comedy finished with a dismal $12.1 million. That's lower than recent Nicolas Cage medieval disappointment Season of the Witch and only about a quarter of what Pineapple Express made in its first seven days.
Insidious defied genre expectations by dropping only 32 percent to $11.8 million. That brought its two-week total to a solid $29 million, and it looks poised to top recent supernatural horror movies The Rite and Devil this weekend.
Source Code fell 43 percent to $11.1 million in its second week. That's a steeper decline than Limitless or The Adjustment Bureau, though it's a bit better than Unknown. Still, with $30.7 million so far, Source Code will surely finish behind all of those movies.
• Weekend Report: 'Hop' on Top Despite Drop
• Around-the-World Roundup: 'Rio' Livens Up Foreign Box Office
• Arthouse Audit: 'Jane Eyre,' 'Win Win' Level Out
• Weekly Box Office, April 8-14
• Daily Grosses
• All-Time Domestic Grosses