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Arthouse Audit: 'Jane Eyre,' 'Win Win' Level Out

by Ray Subers
Jane Eyre

April 11, 2011

After numerous weekends of consistent growth, things began to slow down for Jane Eyre and Win Win. Playing at 247 locations (up 67 from last weekend), Jane Eyre was down five percent to $1.16 million, while Win Win inched up a percent to $1.15 million at 226 locations (an increase of 77 over last weekend). The movies have so far made $5.15 million and $3.43 million, respectively, and their chances of reaching nationwide release dimmed.

Warner Bros.'s latest IMAX movie Born to Be Wild opened to $856,133 at 206 locations. That's over twice as much as the studio's previous IMAX release, Hubble 3D, though that only debuted at 39 theaters.

No Eres Tu, Soy Yo, Lionsgate's latest attempt to reach out to Hispanic audiences, grossed $588,938 at 226 theaters in its first weekend. That's way off from their last Latino-focused movie, From Prada to Nada, which opened to $1.12 million in January. Prada had more recognizable leads, a (mostly) English-language title and a wide-reaching marketing campaign, so in comparison No Eres Tu, Soy Yo actually looked okay.

Bollywood movie Thank You debuted to $247,760 at 92 theaters. That's the year's third-highest opening for a Bollywood movie behind Yamla Pagla Deewana ($504,116) and Dhobi Ghat (Mumbai Diaries) ($365,297).

Outside of the larger releases, there were some other decent openings as well. Evil Bong 3-D grossed $24,775 at just one theater in Chicago, which gave it the weekend's biggest per-theater average behind Red State (which is still in previews). Meek's Cutoff opened to $20,024 at two venues, marking a miniscule improvement over director Kelly Reichardt and star Michelle Williams's last collaboration, Wendy and Lucy. Documentary Blank City debuted to $13,989 at one theater for a five-day opening of $21,412.

The rest of the new movies were disappointing. Henry's Crime, starring Keanu Reeves and Vera Farmiga, and Meet Monica Velour, starring Kim Cattrall, each opened at two locations and made $8,726 and $7,438, respectively. Uma Thurman comedy Ceremony was even worse, grossing a meager $6,920 at two theaters. Documentary American: The Bill Hicks Story finished at the back of the pack with $5,872 at one venue.

Last Arthouse Audit
'Jane Eyre,' 'Win Win' Solid Again

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