News

Seven-Day Summary: Sandler, Bieber Can't Stop Downward Spiral

by Ray Subers
Just Go With It
 

 
February 18, 2011

Just Go With It, Justin Bieber: Never Say Never and Gnomeo and Juliet all had openings north of $30 million, which led to 2011's highest-grossing week so far. Unfortunately, that wasn't nearly enough to bring an end to the year's negative trend: overall box office was off a sizable 29 percent from the same period last year, when Valentine's Day led with $70.3 million and Percy Jackson and The Wolfman each debuted to over $40 million.

Just Go With It's $42.6 million start was good enough for first place, though it was on the low-end for an Adam Sandler comedy. It was notably off from Sandler's 50 First Dates, which opened to $51.3 million on the same week in 2004. In fact, exempting his more dramatic-leaning titles like Funny People and Spanglish, this was the slowest start for a live-action Sandler movie since Little Nicky in 2000.

The week's most front-loaded movie was easily Justin Bieber: Never Say Never, which opened in the lead on Friday before falling to third place for five of the six remaining days. The 3D documentary/concert ended up grossing $34.1 million, which was down from Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour but way up from Jonas Brothers: The 3D Concert Experience.

While it settled for third place, Gnomeo and Juliet was probably the biggest surprise of the week. It had the look of a B-level animated movie, but its $31 million opening week topped the entire run of Alpha and Omega last fall. Gnomeo will almost certainly finish higher than Never Say Never and even has an off-chance at grossing more than Just Go With It.

The week's final new nationwide release The Eagle finished way below the other openers with a paltry $11.5 million start. That was barely higher than The Roommate, which dropped a light 38 percent to $10.9 million. This hold was much better than past Sony/Screen Gems Super Bowl openers The Messengers and When a Stranger Calls and was good for a two-week total of $28.6 million.

The King's Speech continued its impressive run by easing just three percent to $10.3 million. On Thursday, it passed its most direct Oscar competition, The Social Network, and has now earned $96.7 million.

Related Story
Weekend Report: 'Just,' 'Justin,' 'Juliet' Jumpin'

Related Charts
Weekly Box Office, Feb. 11-17
Daily Grosses
All-Time Domestic Grosses



RECENT ARTICLES
2/7 'Kung Fu Panda 3' Tops Super Bowl Weekend; 'Hail, Caesar!' Leads Newcomers
2/6 'Star Wars: Force Awakens' First Ever to Cross $900 Million Domestically
2/4 Super Bowl Weekend Preview: 'Panda 3' Over 'Hail, Caesar!', 'Pride and Prejudice and Zombies' & 'The Choice'
1/31 'Kung Fu Panda 3' #1; Holdovers Make Up for Money Lost in the Snow
1/28 Weekend Preview: 'Kung Fu Panda 3' To Top 'Fifty Shades of Black' and 'Finest Hours'
1/24 'The Revenant' Weathers Snow Storm While Weekend's Newcomers Perform as Expected
> MORE: News | Features
LATEST UPDATES
WEEKEND: Weekend Estimates, 'Kung Fu Panda 3' #1
DAILY: Friday Estimates, 'Kung Fu Panda 3' #1
ALL TIME: 'Star Wars: Force Awakens' Crosses $900M
DAILY: Thursday, 2/4 (42 tracked)
DAILY: Wednesday, 2/3 (40 tracked)
DAILY: Tuesday, 2/2 (39 tracked)
SCHEDULE: Universal Dates 'Fast & Furious 9' & '10'
New MPAA Ratings Added
DAILY: Monday, 2/1 (39 tracked)
SCHEDULE: Warner Bros. Moves 'King Arthur' Movie
SCHEDULE: Universal Moves 'The Mummy'
SCHEDULE: Sony Sets New Date for Next 'Spider-Man'
SCHEDULE: Disney Moves 'Star Wars: Ep 8' and 'Pirates 5'
WEEKEND: 4-Day Weekend Actuals; 'Ride Along 2' #1
ALL TIME: 'Star Wars' Breaks All-Time Domestic Record
Chrisopher Nolan's New Movie Titled 'Dunkirk'
'Star Wars: Force Awakens' Crosses $1 Billion Worldwide
> MORE UPDATES