Help us improve the site by taking this survey!

News

Seven-Day Summary: Sandler, Bieber Can't Stop Downward Spiral

by Ray Subers
Just Go With It
 

 
February 18, 2011

Just Go With It, Justin Bieber: Never Say Never and Gnomeo and Juliet all had openings north of $30 million, which led to 2011's highest-grossing week so far. Unfortunately, that wasn't nearly enough to bring an end to the year's negative trend: overall box office was off a sizable 29 percent from the same period last year, when Valentine's Day led with $70.3 million and Percy Jackson and The Wolfman each debuted to over $40 million.

Just Go With It's $42.6 million start was good enough for first place, though it was on the low-end for an Adam Sandler comedy. It was notably off from Sandler's 50 First Dates, which opened to $51.3 million on the same week in 2004. In fact, exempting his more dramatic-leaning titles like Funny People and Spanglish, this was the slowest start for a live-action Sandler movie since Little Nicky in 2000.

The week's most front-loaded movie was easily Justin Bieber: Never Say Never, which opened in the lead on Friday before falling to third place for five of the six remaining days. The 3D documentary/concert ended up grossing $34.1 million, which was down from Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour but way up from Jonas Brothers: The 3D Concert Experience.

While it settled for third place, Gnomeo and Juliet was probably the biggest surprise of the week. It had the look of a B-level animated movie, but its $31 million opening week topped the entire run of Alpha and Omega last fall. Gnomeo will almost certainly finish higher than Never Say Never and even has an off-chance at grossing more than Just Go With It.

The week's final new nationwide release The Eagle finished way below the other openers with a paltry $11.5 million start. That was barely higher than The Roommate, which dropped a light 38 percent to $10.9 million. This hold was much better than past Sony/Screen Gems Super Bowl openers The Messengers and When a Stranger Calls and was good for a two-week total of $28.6 million.

The King's Speech continued its impressive run by easing just three percent to $10.3 million. On Thursday, it passed its most direct Oscar competition, The Social Network, and has now earned $96.7 million.

Related Story
Weekend Report: 'Just,' 'Justin,' 'Juliet' Jumpin'

Related Charts
Weekly Box Office, Feb. 11-17
Daily Grosses
All-Time Domestic Grosses



RECENT ARTICLES
3/23 'Beauty and the Beast' to Repeat at #1 Over 'Power Rangers', 'Life' and 'CHiPs'
3/19 'Beauty and the Beast' Delivers a Record-Setting $170 Million Opening
3/16 'Beauty and the Beast' Hopes to Tell a Tale of a March Opening Weekend Record
3/12 'Kong: Skull Island' Roars to $61M Opening While 'Logan' and 'Get Out' Stay Strong
3/9 'Kong' Challenges Wolverine for Weekend Box Office Supremacy
3/5 'Logan' Finishes Jackman's Wolverine and Kick-Starts March
> MORE: News | Features
LATEST UPDATES
DAILY: Wednesday, 3/22 (38 tracked)
DAILY: Tuesday, 3/14 (38 tracked)
New MPAA Ratings Added
DAILY: Monday, 3/20 (38 tracked)
WEEKEND: Weekend Actuals, 'Beauty and the Beast' #1
DAILY: Friday, 'Beauty and the Beast' #1
WEEKLY: 'Kong: Skull Island' Tops the Week with $81.27m
DAILY: Thursday, 3/16 (47 tracked)
> MORE UPDATES