'Paranormal Activity 3' to Haunt Next October

by Brandon Gray

November 17, 2010

To paraphrase an old Saw tagline: "If it's Halloween, it must be… Paranormal Activity."

Shocking no one, Paramount Pictures today announced that Paranormal Activity 3 is being made and will be released Oct. 21, 2011. That will be the same pre-Halloween weekend timeframe that Paranormal Activity 2 inhabited earlier this year and when the first Paranormal Activity was peaking in 2009. This also further solidified Paranormal Activity's usurping of Saw as the new Halloween horror tradition.

Paranormal Activity 3 is set to face-off with the Steven Soderbergh-directed thriller Contagion, featuring Matt Damon and a raft of name actors (Gwyneth Paltrow, Marion Cotillard, Kate Winslet, Jude Law, etc.). Damon's last movie, supernatural thriller Hereafter, debuted opposite Paranormal Activity 2 and was crushed. Saw distributor Lionsgate hasn't given up on Halloween and will release supernatural horror movie Dibbuk Box a week after Paranormal Activity 3.

Paranormal Activity 2 broke the opening weekend gross record for a supernatural horror movie ($40.7 million) and has tallied $82.3 million since its release. Though the sequel won't match its predecessor's $107.9 million final gross, it nonetheless performed at the high end of the sub-genre and showed excellent retention when most similar sequels fall flat (ex. Book of Shadows: Blair Witch 2). That made a third movie an inevitability.

Paramount also delayed Footloose (2011) again, pushing the musical remake back from April 1 to Oct. 14, countering another remake, The Three Musketeers (2011).

In other release date news, Focus Features pushed forward The Eagle, a sword-and-sandal action picture featuring Channing Tatum, from Feb. 25 to the crowded Feb. 11 weekend, where it will open opposite Adam Sandler's Just Go With It, Monte Carlo, Gnomeo and Juliet (in 3D) and Justin Bieber: Never Say Never (in 3D).

Related Chart
Release Schedule: New Dates & Changes

Recent Release Date News
• 'Conan 3D,' '21 Jump Street,' 'Bourne Legacy' Stake Out Dates
• 'Iron Man 3' to Launch Summer 2013
Disney Shuffles 2011 Schedule, Removes Miramax Movies
• 'The Tourist' Vacations in December
• Disney Shifts 'Monsters Inc. 2,' Drops Two Others
• 'Breaking Dawn' Officially Split in Two, 'Part Two' Nabs Date
• 'Red Riding Hood,' Steve Carell Comedy Make Spring 2011 Shift
• 'Fighter' Set to Enter Ring This December
• 'Footloose' Remake Dances to Date
• New 'Thing' Flings Into 2011
• 'The Muppets' Return Christmas 2011
• 'Sherlock Holmes 2' to Face-Off with 'Mission: Impossible 4' and 'Chipmunks 3'
• 3D 'Three Musketeers' Swings Into April 2011

10/19 Weekend Report: 'Fury' Topples 'Gone Girl,' 'Birdman' Soars in Limited Release
10/19 Around-the-World: 'Guardians' Passes 'Captain America,' 'Spider-Man' Sequels
10/18 Friday Report: 'Fury' Rolls in to First Place on Friday
10/16 Forecast: 'Fury' to Invade Top Spot This Weekend
10/16 Forecast (cont.): 'The Best of Me,' 'Men, Women & Children,' 'Birdman'
10/5 Weekend Report: Moviegoers Thrill to 'Gone Girl,' 'Annabelle' This Weekend
> MORE: News | Features
10/21 DVD/Blu-ray Releases
WEEKEND: Actuals (98 tracked)
SCHEDULE: 'The Conjuring 2'
WEEKEND: Studio Estimates vs. Actuals
DAILY: Sunday, 10/19 (53 tracked)
DAILY: Saturday, 10/18 (53 tracked)
DAILY: Friday, 10/17 (53 tracked)
ALL TIME: Opening Theater Averages - 'Birdman' ranks 18th >
GENRES: World War II Openings
ACTORS: Brad Pitt Openings
DIRECTORS: David Ayer Openings
PRODUCERS: Guillermo del Toro Openings
BRANDS: Nicholas Sparks Openings
DIRECTORS: Michael Hoffman Openings
ALL TIME: Worst Wide Openings (600+ theaters)
DIRECTORS: David Fincher Movies