Seven-Day Summary: 'Paranormal Activity 2' Haunts Weekly Top Spot
by Ray Subers
October 29, 2010
Fans of Paranormal Activity showed up in droves this week for its sequel, which easily took first place at the box office. Jackass 3-D crashed in its second week, while Red busted out of its comic book origins to have a great hold. The week's other major release, Hereafter, had a decent but ultimately unmemorable launch. Overall business was up around four percent from last year, when Paranormal Activity led with $27.8 million.
Paranormal Activity 2 opened to $49.2 million, which was a vast improvement over the first movie's $26.9 million haul in its first nationwide week. The sequel played at four times the number of theaters, though, and actually had a much lower per-theater average. Paranormal Activity 2 also had the highest-grossing opening week ever for a supernatural horror movie, barely ahead of The Grudge, The Blair Witch Project and The Haunting, all of which sold more tickets.
Jackass 3-D dropped a steep 58 percent to $27.6 million. While that may be expected based on its rabid fanbase, it was actually more extreme than the second week declines of Jackass: The Movie (43 percent) and Jackass: Number Two (50 percent). Still, Jackass 3-D's $93.2 million 14-day total makes it by-far the highest-grossing entry in the series, and it's set to pass $100 million this weekend.
Red eased 31 percent to $19.6 million, which was one of the better second-week holds this year. In two weeks, the comic book adaptation has notched a $48.1 million total, and on Thursday it edged ahead of Kick-Ass's final tally.
After playing in extremely limited release last week, Hereafter expanded to 2,181 theaters and earned $15.5 million. Among recent Clint Eastwood movies, that was a bigger start than Invictus and Changeling but way behind Gran Torino.
The Social Network continued to attract interest by dropping a light 31 percent to $9.4 million. It has now grossed a solid $75 million since debuting Oct. 1, and should pass the final gross of similar movie 21 by this time next week.
Secretariat was off just 25 percent to $9.2 million, bringing its three-week haul to $39.7 million. On Tuesday, it's total gross moved ahead of Life as We Know It, which had a higher opening on the same weekend earlier this month.
• Weekend Report: 'Paranormal Activity 2' Spikes to Horror High
• Weekly Box Office, October 22-28
• Daily Grosses
• All-Time Domestic Grosses