News

Seven-Day Summary: Audiences Still Like 'Social Network'

by Ray Subers
The Social Network
 

 
October 15, 2010

The Social Network dipped a light 30 percent to hold off relatively average newcomers Life as We Know It and Secretariat. Meanwhile, My Soul to Take and It's Kind of a Funny Story failed to incite much interest. Overall business was off a rough 16 percent from the same timeframe last year when Couples Retreat led with $45.4 million.

The Social Network added $21.6 million for a 14-day total of $52.1 million. Columbus Day saw many people off from work and school on Monday and aided in all movies' holds. That helped Social Network pull ahead of the similarly-themed 21 through the same point.

Life as We Know It debuted in second place with $19.7 million. This was solid by genre standards and higher than The Back-Up Plan, though it was the worst start yet for a movie headlined by Katherine Heigl.

Secretariat earned $18 million in its first week, far short of Seabiscuit's $31.6 million, and it sold less than half as many tickets. Still, Secretariat easily outperformed other horse-centric movies like Flicka and Dreamer.

Legend of the Guardians: The Owls of Ga'Hoole had the best hold among nationwide releases, easing 29 percent to $9.4 million. After a slow start, the Zach Snyder-directed 3D animated adventure has earned $41.8 million in three weeks.

The Town spent its fifth week in the Top Five, falling 31 percent to $9.1 million. In four weeks, the Ben Affleck drama leads all September 2010 releases with $76.5 million.

Wes Craven's My Soul to Take failed to take hold with audiences and opened to just $8.8 million. That's the worst-ever seven-day start for a 3D movie at over 1,500 theaters. The week's other new nationwide release, It's Kind of a Funny Story, finished in 12th place with $2.8 million at 742 theaters.

Related Stories
Weekend Report: 'Social Network' Saves Face in Second Weekend

Related Charts
Weekly Box Office, October 8-14
Daily Grosses
All-Time Domestic Grosses



RECENT ARTICLES
11/23 Weekend Report: 'Mockingjay' Can't Catch 'Fire'
11/22 Friday Report: 'Mockingjay' Spreads Its Wings with $55 Million
11/20 Forecast: Will 'Mockingjay' Open Over $150 Million This Weekend?
11/16 Weekend Report: 'Dumb' Sequel Takes First Ahead of 'Big Hero 6,' 'Interstellar'
11/16 Around-the-World Roundup: 'Interstellar' Scores in China, Adds $106 Million Overseas
11/15 Friday Report: 'Dumber' Sequel Leads with $14.2 Million
> MORE: News | Features
LATEST UPDATES
11/25 DVD/Blu-ray Releases
DAILY: Monday, 11/24 (36 tracked)
WEEKEND: Actuals (76 tracked)
WEEKEND: Studio Estimates vs. Actuals
ALL TIME: Opening Weekends
ALL TIME: November Openings
YEARLY: 2014 Openings
FRANCHISES: 'Hunger Games' Openings
ALL TIME: Opening Days - 'Mockingjay' ranks 17th >
ALL TIME: Biggest Fridays - 'Mockingjay' ranks 14th >
FOREIGN CHARTS >
> MORE UPDATES