Friday Report: 'Social Network' Schmoozes to Top Spot

by Brandon Gray
The Social Network

October 2, 2010

On Friday, The Social Network was popular, though the box office wasn't quite atwitter with the Facebook drama, while two horror movies about scary children, Let Me In and Case 39, were ignored. Overall business was down from the same Friday last year when Zombieland debuted.

The Social Network logged a solid estimated $8 million on approximately 3,800 screens at 2,771 locations. That was greater than Wall Street: Money Never Sleeps's $6.9 million launch last Friday, though it didn't score as highly as 21 among comparable titles.

Let Me In nabbed an anemic estimated $1.9 million on around 2,200 screens at 2,021 locations, which was weak by vampire movie standards and even less than Cirque du Freak: The Vampire's Assistant from last October.

Case 39 claimed a scant estimated $1.8 million at 2,211 locations, which was near the bottom of the supernatural horror subgenre and in the same range as The Haunting of Molly Hartley and The Return.

The bears took Wall Street: Money Never Sleeps on its second Friday. The Wall Street sequel fell 53 percent to an estimated $3.3 million, lifting its total gross to $29 million in eight days.

Holding well, The Town pulled in an estimated $3.1 million, down 37 percent. It lost more ground to The Departed, but has been a strong performer in its own right, grossing $57.4 million in 15 days.

Legend of the Guardians: The Owls of Ga'Hoole ranked fourth for the day but was close enough to The Town and Wall Street that it could rise to second place for the weekend. The computer-animated adventure drew an otherwise unremarkable estimated $2.6 million, off 43 percent for a soft $21.8 million in eight days.

Comedies Easy A and You Again had relatively small dips, though their fortunes were far apart. Down 37 percent, Easy A made an estimated $2.3 million, increasing its sum to a good $37.7 million in 15 days. You Again was off 38 percent to an estimated $1.7 million for a poor $12.6 million tally in eight days.

Related Chart
Daily Grosses for Friday, Oct. 1

12/14 'Star Wars: The Last Jedi' Sets Sights on Becoming the Latest $200M+ Opener
12/13 Disney Led the Charge in November as 2017 Looks to Close Strong
12/10 'Coco' Threepeats, 'Disaster Artist' Soars and WB Tops $2 Billion
12/3 'Coco' Strums Up Second Weekend at #1 While Limited Releases Make a Splash
11/30 'Coco' To Lead Post-Thanksgiving Weekend as Limited Releases Take the Stage
11/26 'Coco' Scores Another Strong Thanksgiving Debut for Disney
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DAILY: Friday Estimtes, 'Star Wars: The Last Jedi' #1
WEEKLY: 'Coco' Tops the Week with $23.5m
DAILY: Thursday 12/14 (42 tracked)
DAILY: Wednesday, 12/13 (35 tracked)
DAILY: Tuesday, 12/12 (39 tracked)
New MPAA Ratings Added
DAILY: Monday, 12/11 (40 tracked)
WEEKEND: Weekend Actuals, 'Coco' #1