Arthouse Audit: With 'Kids' Gone Wide, 'Girl' Lights Up
by Ray Subers
The Girl Who Played with Fire
August 2, 2010
After two weekends of dominating the art house scene, The Kids Are All Right expanded nationwide to a so-so $3.5 million at 847 locations. That allowed The Girl Who Played with Fire to take over among limited releases. Winter's Bone also continued to hold well, while Cyrus lost both its theaters and its audience. While there weren't any major new openings, Get Low had a decent start at four locations.
The Girl Who Played with Fire dipped a light four percent to $542,670 at 174 locations. Its $3.77 million total was far greater than what predecessor The Girl with the Dragon Tattoo had at the same point. That gap has started to narrow, though, as this is the first weekend where The Girl Who Played with Fire made less than its predecessor.
In its eighth weekend, Sundance favorite Winter's Bone maintained its solid pace, down four percent to $308,597 at 139 locations. On Sunday, it crossed the $4 million mark.
After per theater attendance plummeted last weekend, Cyrus lost over half of its venues. This resulted in a huge 69 percent drop to $220,341 from 216 locations. Through its seventh weekend, the John C. Reilly-Jonah Hill comedy has grossed $6.9 million.
While I Am Love placed towards the top of the limited chart again, it showed signs of fatigue: the Tilda Swinton drama experienced its biggest drop yet, down 38 percent to $207,214. On the other hand, Countdown to Zero, a documentary about the escalating nuclear arms race, added 24 theaters for a total of 27 and was up 176 percent to $114,296.
Get Low led the way among new limited releases, grossing $88,182 at four locations. The Robert Duvall-Bill Murray comedy averaged $22,046 per theater, which was the weekend's best average for a non-IMAX movie. Considering its extremely limited release, though, it's too early to celebrate.