Seven-Day Summary: 'Inception' Plants Itself in First Again
by Ray Subers
July 30, 2010
Inception topped a solid opening from Salt to lead the box office for the second week in a row, while Despicable Me continued to put up impressive numbers. Overall box office was up around five percent over the same period last year, when G-Force led with $49.4 million.
Down just 34 percent, Inception made $65.7 million in its second week for a total of $165.8 million. On Thursday, it passed Clash of the Titans to become distributor Warner Bros. highest-grossing movie of the year, and it's poised to cruise past the $200 million mark sometime next week.
While it didn't generate enough interest to top Inception, Salt raked in $51.6 million start in its first week. This was much lower than Wanted, Mr. and Mrs. Smith and Lara Croft: Tomb Raider among past Angelina Jolie action movies, though it did have basically the same initial attendance as the similarly-themed The Bourne Identity.
Despicable Me was off 28 percent to $37.2 million for a three-week total of $174.8 million. It's now set to become the fourth animated movie of the year to surpass $200 million, which is an excellent result for the first animated movie from Illumination Entertainment and Universal Pictures.
Toy Story 3 kept plugging away, down 28 percent to $14.1 million. With a six-week total of $384.6 million, it's now the 11th highest-grossing movie of all-time, though it remains outside the Top 100 when adjusted for the 3D premium and ticket price inflation.
Ramona and Beezus was no Diary of a Wimpy Kid in its first week, grossing $12.7 million. The Twilight Saga: Eclipse was down 46 percent to $11.5 million for a four-week total of $284.2 million and is on track to out-gross New Moon's $296.6 million. Finally, Grown Ups had another light dip, falling 27 percent to $11.4 million. With a $146.2 million tally, it's now star Adam Sandler's fourth highest-grossing movie and could make a run for his top grosser Big Daddy's $163.5 million.