Seven-Day Summary: 'Toy Story 3' Unboxes Massive First Week
by Ray Subers
June 25, 2010
Dominating the box office, Toy Story 3 grossed a stellar $167.6 million in its first seven days. Second-week holdovers The Karate Kid and The A-Team experienced standard declines, while Jonah Hex had one of the worst starts of the year. Overall business was about the same as last year, when Transformers: Revenge of the Fallen led the week with $91.1 million in just two days.
Toy Story 3's opening week ranked highly in a number of major categories: It topped Iron Man 2's $159.2 million as the highest-grossing start of 2010. It handily scored Pixar's biggest opening week yet, topping Finding Nemo's $97.5 million (or around $128 million adjusted for ticket price inflation). Overall, it was the fifth highest-grossing opening week (Friday through Thursday) of all time. It's also worth noting that Toy Story 3's Monday-to-Thursday grosses accounted for 34 percent of the weekly total. That weekday share was slightly better than Pixar's previous late June release WALL-E.
After its strong start last week, The Karate Kid fell 44 percent to $43 million for a two-week total of $120.2 million. On Wednesday, its 13th day in theaters, the movie passed The Karate Kid Part II's $115.1 million total to become the highest-grossing Karate Kid movie ever. However, it still has a long way to go to become the most attended, as Part II's earned the equivalent of nearly $250 million adjusted. Part II was the fourth-biggest movie from its release year, 1986, while the new Karate Kid currently ranks eighth for 2010.
In its second week, The A-Team made $20.8 million, tallying $56.8 million in 14 days. Its 42 percent decline was less than many similar action movies like G.I. Joe: The Rise of Cobra, XXX: State of the Union and Stealth, but its total is still below par by summer action standards.
Get Him to the Greek dipped 36 percent to $9.7 million, bringing its three-week total to $51.5 million. It had a better hold than predecessor, Forgetting Sarah Marshall, and it continued to track higher through the same point.
After losing its family attention and 3D screens to Toy Story 3, Shrek Forever After had its largest weekly drop, down 61 percent to $9 million. With a $226.4 million total, Shrek 4 is still on course to be the lowest-grossing and least-attended of all the Shrek movies.
The week's other new movie Jonah Hex had a terrible debut, grossing just $7.5 million. This was the second-worst opening week for a major release in 2010, ahead of only MacGruber's $5.7 million. Meanwhile, Knight & Day was a relative underperformer with $7.3 million in its first two days, good for ninth place for the week.
• Weekend Report: Pixar Pounds Its 'Toy' Chest
• Weekly Box Office, June 18-24
• Daily Grosses